We're the growth architects behind hundreds of technology companies.
Directive is a performance marketing agency dedicated to helping technology brands generate pipeline and revenue. With over 150 expert marketers on our team, we have a proven track record of driving exponential growth for over 200 tech companies. Our integrated marketing solutions are tailored to each stage of your business, from early growth to mature stages, ensuring that we are the growth architects behind your technology company.
Customer Generation
At Directive, we specialize in Customer Generation - a strategy designed to attract, convert, and retain your customer base. Our approach begins with understanding your target audience and uncovering customer insights that drive customer segmentation and personalized customer experiences. We go beyond traditional paid media campaigns, focusing on creating emotional brand experiences that deeply connect with your customers.
Our Customer Generation solutions also include improving brand discoverability, maximizing SQLs from paid media, and enhancing lifecycle conversion rates through our Revenue Operations services. We believe that revenue operations should be a revenue and marketing function, designed around deep customer insights.
Services Offered by Directive
*Customer Generation*: Our flagship service, designed to help you attract, convert, and retain customers. We utilize customer insights and deep segmentation to create personalized customer experiences, maximizing SQLs and improving lifecycle conversion rates.
*SEO*: Achieve long-term growth in organic traffic, qualified leads, and pipeline with performance content and SEO. Our experts will help you climb search engine rankings, driving more qualified leads to your website.
*Paid Media*: Launch strategic PPC ads that capture high-intent buyers and power continual growth. We'll create engaging ads that reach your target audience where they are, with the offer they need.
*Design*: Build designs that create lifelong fans of your brand through impactful design strategy and execution. Our designers will work with you to create a visual identity that resonates with your target audience and supports your brand messaging.
*Marketing Operations*: Take command of your marketing data, tech stack, and processes to achieve sustained, efficient growth. Our marketing operations experts will help you streamline your marketing efforts, ensuring that you're making the most of your marketing budget.
*Video*: Short-form videos are an engaging and strategic way to communicate value faster across all platforms. Our video team will help you create compelling videos that capture your brand's story and engage your audience.
*Strategy*: Our strategic services help you attract, convert, and retain your customer base. We'll work with you to develop a comprehensive marketing strategy that aligns with your business goals and resonates with your target audience.
At Directive, we're proudly independent and focused on earning your business every day. We're marketers, not technicians, and we don't silo by channel or tactic. Instead, we organize around your customers and goals, ensuring that we deliver the best possible results for your technology brand.
Customer Experience
The reviews for Directive Consulting are mixed. On one hand, some customers have had positive experiences with the company, praising the professionalism, expertise, and results-oriented approach of the team. They have reportedly helped businesses improve their online presence, increase their rankings, and drive more conversions.
On the other hand, there are negative reviews that highlight issues with poor quality work, high turnover rates, and unprofessional behavior from some team members. Some customers have reported feeling misled or disappointed with the services provided by Directive Consulting.
Challenges and Issues
Several reviewers mentioned issues with the company's quality of work, citing poor performance on the media buying side and high turnover rates. Some customers have also reported experiencing difficulty in getting in touch with the team or having meetings canceled without notice.
Success Stories
However, many customers have shared success stories about working with Directive Consulting. They have praised the team's expertise, professionalism, and ability to deliver results-oriented solutions. Some reviewers have reported experiencing significant improvements in their online presence, website traffic, and business results.
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