Business Details
23 Years
experience
Healthcare Marketing Solutions for HCPs & Payors
PDQ Communications has been delivering impactful healthcare marketing solutions since 2003, founded by executives with deep expertise in healthcare communications. Our mission is to provide exceptional healthcare communications to the pharmaceutical industry through timely, cost-efficient direct mail, email, and editorial programs. As a WBENC-certified women-owned business, we combine over two decades of experience with innovative strategies to ensure measurable results for clients. Our team of healthcare marketing experts offers turnkey support, including in-house production, medical editing, and graphic design services.We maintain proprietary, meticulously curated contact lists across 300+ specialties, enabling precise targeting of healthcare professionals and payors. Our commitment to compliance, customer service, and cutting-edge segmentation by payor, formulary status, and specialty has earned trust from industry leaders. With interactive direct mail solutions, HIPAA-compliant patient outreach, and data-driven analytics, we help clients maximize campaign effectiveness in a competitive healthcare landscape.
Services
Healthcare Email Marketing
Direct Mail Campaigns
Payor Targeting
Direct-to-Patient Marketing
Audience Reach
Interactive Mailers
Pharmacist Database
Campaign Analytics
Graphic Design
Medical Editing
Details
- Year established: 2003
Highlights and features
- We have over 20 years of experience in healthcare marketing.
- Our team includes certified medical editors and graphic designers.
- We offer a 12% gross open rate guarantee for email campaigns.
- Our proprietary lists include 516,000+ opt-in pharmacists.
- We provide HIPAA-compliant direct-to-patient outreach.
Associations and certifications
- WBENC
What people say
Outstanding results
Timely metrics
Responsive teams
Strong open rates
Cost-effective partner
Services
Healthcare Email Marketing
Our specialized email marketing solutions deliver precisely targeted messages to healthcare professionals, leveraging a database of 239,000+ primary care physicians and 516,000+ pharmacists. Advanced segmentation by specialty, payor, and formulary status ensures engagement through strategic deployment and echo follow-ups. Measurable results include real-time reporting on open rates, click-through rates, and ROI.
Direct Mail Campaigns
Interactive direct mail solutions feature 3D pop-ups, scratch-off elements, and multi-layer designs for lasting impressions. With 24-hour print-and-mail turnaround, campaigns include customizable sizes, premium finishes, and trigger-based delivery. Integration with digital channels enhances response tracking through QR codes, business reply cards, and custom landing pages for measurable ROI.
Payor Targeting
Segmentation by 1,300+ health plans identifies high-value HCPs based on accepted insurance and patient formulary tiers. This strategic approach optimizes brand adoption by targeting providers positioned to prescribe specific medications. Combined with specialty and geographic filters, it reduces wasted outreach while increasing campaign efficiency and provider engagement.
Direct-to-Patient Marketing
HIPAA-compliant DTP campaigns deliver targeted messaging through coordinated direct mail, email, and social media initiatives. With data on 1,700+ ailments, campaigns segment patients by medication, age, and geography. Multi-channel integration ensures consistent messaging between patients and providers, enhancing treatment adherence and brand awareness through privacy-protected, opted-in patient lists.
Audience Reach
Proprietary databases cover 24 professional categories and 304 HCP specialties, including 390,000+ nurse practitioners and 24,000+ oncologists. Real-time list maintenance ensures accuracy through Kaiser NCOA scrubbing, while segmentation by practice setting (MD, RN, RPh, etc.) enables precise campaign customization. The PDQ Contact Count Catalog provides detailed insights into available contact counts across all specialties.
Questions
How does PDQ ensure email marketing compliance?
We adhere to HIPAA, GDPR, and CAN-SPAM regulations through opt-in lists, secure data handling, and clear opt-out mechanisms.
Can I target specific healthcare specialties?
Yes, our database covers 304 specialties including cardiologists, endocrinologists, and nurse practitioners with segmentation options.
Do you offer direct mail design services?
Our in-house team provides custom designs with interactive elements like 3D pop-ups and scratch-off mailers.
What makes PDQ's payor targeting unique?
We enable segmentation by 1,300+ health plans, including UnitedHealthcare, Medicare, and Medicaid for strategic outreach.
How are campaign results tracked?
We provide real-time metrics for email campaigns and track mail responses through QR codes and business reply cards.
