Thomas

Who We Are

At BTB Integrated Marketing, we're a team of experienced professionals who understand the complexities of B2B marketing. With over 25 years of experience, we've worked with technology-based companies to create marketing programs that drive sales and grow their businesses. Our team is led by ex-GE Semiconductor marketers who understand the importance of budgets, deadlines, and effective communication.

Our Mission

Our mission is to create, develop, and implement integrated marketing communications programs for technology-driven B2B companies. We strive to serve as an extension of our clients' marketing departments, providing them with the expertise and resources they need to succeed. Whether it's building a brand from scratch, developing an integrated marketing plan, or creating targeted public relations programs, we're dedicated to delivering results-driven marketing solutions.

Our Services

Our comprehensive range of services includes:

Brand Building & Positioning

We start by building a brand from scratch or revitalizing an existing brand. Our team will develop a brand positioning strategy that reflects your business goals and resonates with your target audience.

Integrated Programs

We create comprehensive marketing programs that align your messaging across multiple channels, including your website, public relations, social media, collateral, video, and tradeshows.

Targeted PR & Technical Content

Our team of writers and editors will craft compelling releases, articles, and whitepapers that capture the attention of editors and influencers. We'll also help you develop targeted content that speaks to your target audience.

Website Design

We'll help you refine your messaging and organize your content into a responsive format. We can build fast with easy-to-use CMS tools or develop custom solutions to meet your specific needs.

Advertising Campaigns

Our team will create memorable campaigns with targeted media planning to support your sales team. We'll extend the campaign visuals and themes to web landing pages, tradeshows, and more.

Tradeshow Graphics & Support

We'll develop your messaging, drive traffic, get you press coverage, create in-booth videos, and prepare ready-to-launch materials to follow-up your leads.

Videos & Infographics

Our team can write a script, design, and produce videos to communicate your product or service benefits. We'll also create infographics that simplify complex data.

Special Projects

We're happy to take on one-off projects that supplement your marketing efforts. Our team can work solo, with your in-house team, or partner with other companies to get the job done.

The Core Team

Our team of experienced professionals includes:

• Chris Burke, President
• Geoff Dunkak, VP Creative Services
• Louise LaRochelle, VP Project Management
• Melissa Sanders, ACCOUNT EXECUTIVE
• Christine Stieglitz, PR EXECUTIVE

Hours

We're located in Research Triangle, North Carolina, and can be reached at 919.872.8172 or engage@btbmarketing.com. We're always happy to discuss your marketing needs and how we can help.