Business Details
42 Years
experience
Full-Service Advertising Agency Serving Jacksonville and Atlanta
Founded in 1984 by Robin Shepherd Group, our agency has evolved from a creative studio into a full-service advertising partner with offices in Jacksonville and Atlanta. Over 30+ years, weve built expertise in crafting integrated marketing solutions for diverse clients across industries including pets, healthcare, transportation, and finance. Our approach combines strategic thinking with creative execution, breaking down organizational silos to deliver seamless campaigns that resonate with audiences. With a team spanning strategists, designers, and media specialists, we create solutions that address specific client challenges while maintaining a fresh perspective.Our work with industry leaders like FRONTLINE and HEARTGARD demonstrates our ability to launch complex products effectively. We prioritize collaboration with clients to ensure alignment with their goals, supported by a track record of award-winning campaigns for financial institutions and pet care brands. Our mission to combat ineffective marketing drives us to continually refine our methods and uphold rigorous standards. We maintain a client-centric philosophy, focusing on measurable results through both digital and traditional platforms. With experience serving regional, national, and international clients, we bring both depth and breadth to every project.
Services
Advertising
Branding
Design
Digital Marketing
Public Relations
Event Marketing
Promotions
Social Media
Research
Media Buying
Details
- Year established: 1984
Highlights and features
- We offer 30+ years of integrated marketing expertise
- Our team combines strategy, creativity, and technical execution
- Specialized experience in pet health and financial services marketing
- Award-winning campaigns for community banks and credit unions
- International reach with local market understanding
Services
Advertising Campaigns
We develop comprehensive advertising campaigns that span traditional and digital platforms. Our approach combines strategic planning with creative execution to deliver measurable business results. By integrating media buying, campaign management, and post-buy analysis, we create targeted initiatives that resonate with specific audience segments across local and international markets.
Brand Development
Our branding services focus on creating strong market identities through positioning, visual design, and messaging strategy. We help clients develop cohesive brand systems that maintain consistency across all touchpoints while adapting to evolving market conditions and consumer expectations in both B2B and B2C environments.
Digital Marketing
We provide full-service digital marketing solutions including strategic planning, web development, and performance analytics. Our team implements user-centric design principles with technical expertise in CMS platforms and email marketing systems to build engaging digital experiences that drive measurable business outcomes.
Public Relations
Our public relations capabilities encompass media relations, crisis communications, and event planning services. We develop comprehensive PR strategies that include press release distribution, internal communications planning, and community engagement initiatives to enhance client visibility and reputation management.
Market Research
We conduct in-depth market research covering consumer behavior, media usage patterns, and quantitative/qualitative analysis. Our research services help clients understand market dynamics, audience preferences, and competitive landscapes to inform data-driven marketing decisions across multiple industry sectors.
People
Mike Russell
President / CEO
Overseeing strategic direction and operations, Mike Russell brings extensive leadership experience to Robin Shepherd Group's advertising initiatives. He manages agency growth while maintaining client relationships across key industry sectors.
Jeri Ledbetter
CFO
As Chief Financial Officer, Jeri Ledbetter manages financial operations and business strategy implementation. She ensures fiscal responsibility while supporting agency expansion initiatives and client service investments.
Mike Guiry
Executive Vice President
Mike Guiry leads strategic account development and agency business growth. He works closely with client teams to deliver integrated marketing solutions that achieve measurable business results.
Nancy Seely
Executive Vice President, Public Relations
Nancy Seely directs public relations strategy and media relations programs. She develops comprehensive PR campaigns that enhance client visibility and manage organizational reputation across traditional and digital platforms.
Kelley Stam
Vice President, Digital
Kelley Stam leads digital strategy development and implementation. He oversees web design, CMS integration, and digital performance analytics to create effective online marketing solutions for clients.
Questions
Which industries does Robin Shepherd Group specialize in?
We focus on pet health, financial services, healthcare, and transportation sectors with specialized expertise in each area.
Do you work with international clients?
Yes, we serve clients across North America and Europe with localized marketing strategies and global campaign implementation.
How does Robin Shepherd Group approach marketing research?
We use a combination of consumer behavior analysis, media usage studies, and quantitative/qualitative research methods to inform data-driven strategies.
What makes Robin Shepherd Group different from other agencies?
Our integrated approach combining strategy, creative execution, and technical expertise without departmental silos delivers more cohesive marketing solutions.
How do you measure campaign success?
We track measurable business outcomes through performance analytics, campaign KPIs, and post-buy analysis across all marketing initiatives.
Do you create both digital and traditional marketing campaigns?
Yes, we develop comprehensive campaigns that integrate digital marketing with traditional advertising methods for maximum audience reach.
