Business Details
29 Years
experience
Your Trusted Partner for Integrated Marketing Solutions
Founded in 1997, Eire Direct is a WBENC-certified marketing agency led by industry veterans with decades of experience in data-driven B2B and B2C solutions. Our team specializes in integrated marketing strategies, brand development, and customer engagement across diverse sectors including energy, finance, and nonprofit organizations. We combine creative execution with analytics to deliver measurable results for clients like BP, Discover, and The Morton Arboretum.Our loyalty programs and campaign execution services ensure long-term client success through proven methodologies. With a focus on strategic planning and client partnerships, we provide tailored solutions from market research to campaign analysis, maintaining strict adherence to project timelines and budgets.
Services
Marketing Strategy
Brand Development
Creative Execution
Campaign Execution
Customer Engagement
Loyalty Programs
Details
- Year established: 1997
Highlights and features
- 30+ years of strategic marketing experience in energy and financial sectors
- WBENC-certified women-owned business with proven data-driven methodologies
- Comprehensive services from market research to campaign execution
- Award-winning creative team with Fortune 500 and local business expertise
- Long-term client partnerships with BP, Discover, and nonprofit organizations
Associations and certifications
- WBENC
What people say
GREAT job
Very creative
Solution
Services
Marketing Strategy
We develop comprehensive marketing strategies through market research and competitive analysis. Our data-driven approach creates end-to-end solutions for product launches, annual planning, and technology recommendations. With expertise across multiple sectors, we deliver measurable results through proven methodologies that align with your business objectives.
Brand Development
Our brand development services create cohesive brand strategies that support business goals. Through market assessments and creative execution, we develop hard-hitting brand identities with comprehensive guidelines. We work with local banks, national retailers, and nonprofits to ensure consistent brand representation across all communication channels.
Creative Execution
Our award-winning creative team delivers results-driven solutions across multiple channels. With experience in both Fortune 500 and local business environments, we execute projects with meticulous attention to detail. Our services include print, digital, and multimedia content creation that maintains strict adherence to project timelines and budgets.
Campaign Execution
We implement marketing campaigns with precision from data analysis to rollout. Our comprehensive approach includes scorecard development and key metrics tracking. We specialize in maintaining budget integrity while delivering innovative solutions for both short-term initiatives and long-term marketing programs across various industries.
Customer Engagement
Our customer engagement strategies transform loyal customers into brand advocates. Through comprehensive touchpoint analysis, we develop relationship-building strategies that enhance profitability. Our data-driven approach maximizes customer interactions across all channels to create sustainable business growth through meaningful customer connections.
People
Ellen Best
Managing Partner
Strategic marketer with 30+ years in energy, finance, and nonprofits. Expert in strategic planning and marketing communications. Former Wunderman Account Director. Leads clients including American Dental Association and BP.
Jim Kearney
Partner
Founding partner with expertise in oil and financial industry marketing. Pro-bono work with SIDS organizations. Leads Angels for Hospice foundation. Collaborates with clients like Discover and Valero on innovative marketing solutions.
Questions
What marketing services do you offer?
We provide integrated marketing solutions including strategy development, brand building, creative execution, campaign management, and customer engagement programs tailored to B2B and B2C needs.
How do you differentiate from other marketing agencies?
Our WBENC-certified women-owned agency combines 30+ years of strategic experience with data-driven methodologies. We maintain long-term client relationships through measurable results and personalized service across diverse industries.
What industries do you specialize in?
We work across energy, financial services, retail, consumer goods, member-based associations, and nonprofit sectors. Our experience spans both Fortune 500 companies and local businesses with tailored solutions.
How do you measure campaign success?
We use comprehensive scorecards and key metrics tracking from campaign launch through execution. Our data-driven approach ensures measurable results with regular performance analysis and adjustments.
Do you offer loyalty program development?
Yes, we create data-driven loyalty strategies with retention programs and payment technology solutions that keep brands top-of-mind while improving customer engagement and profitability.
