Business Details
36 Years
experience
Direct Response Marketing That Delivers Measurable Results
For over 35 years, we have specialized in direct response marketing strategies that deliver measurable results. Our expertise encompasses direct mail campaigns, SEO optimization, digital advertising, and comprehensive funnel development. We combine decades of industry experience with data-driven methodologies to create targeted campaigns that generate qualified leads and drive conversions. Our team handles every aspect from strategic planning and creative development to flawless execution across multiple channels.We serve B2B and B2C clients nationwide while maintaining our headquarters in Milford, Massachusetts. Our proven track record demonstrates our ability to transform marketing efforts into tangible business growth through scientific testing and optimization.
Services
Direct Mail Campaigns
Digital Marketing
SEO Services
Lead Generation
Campaign Strategy
Creative Development
Testing Methodologies
Lead Magnets
Funnel Development
Multi-Channel Marketing
Details
- Year established: 1990
Highlights and features
- Over 35 years of direct response marketing experience
- Proven track record with 1000+ successful campaigns
- End-to-end campaign management from strategy to execution
- Scientific testing methodology for continuous optimization
- Multi-channel integration across direct mail and digital platforms
What people say
Measurable results
Strategic approach
Industry expertise
Successful campaigns
Consistent performance
Services
Direct Mail Campaigns
Our full-service direct mail campaigns combine strategic planning with creative execution to deliver measurable results. We handle everything from list selection and format choices to creative development and response tracking. Available as standalone promotions or integrated multi-touch campaigns, these mailings utilize tested methodologies to maximize response rates while maintaining cost efficiency. Our approach includes scientific testing of variables to continuously optimize campaign performance.
Digital Marketing
We offer comprehensive digital marketing solutions integrating SEO optimization, Google Ads, social media advertising, and display campaigns. Our services include Google Business Profile management, website optimization, and strategic content creation to improve organic visibility. Paid advertising campaigns are strategically managed across multiple platforms with ongoing performance measurement and adjustment to maximize ROI while maintaining brand consistency across all digital touchpoints.
Lead Generation
Our lead generation solutions combine direct mail with digital follow-up strategies to create effective multi-channel campaigns. We develop targeted lead magnets and information kits to increase response rates while implementing automated email sequences for lead nurturing. The approach includes strategic list segmentation, offer development, and response handling systems designed to convert initial interest into qualified sales opportunities through proven direct response methodologies.
Campaign Strategy
We provide strategic planning services that define campaign objectives, ideal customer profiles, and multi-touch engagement strategies. Our process includes sales process mapping, budget planning, and testing frameworks to optimize campaign effectiveness. We help clients develop comprehensive marketing strategies that align with business goals while implementing measurable KPIs throughout the campaign lifecycle to ensure ongoing optimization and performance tracking.
Creative Development
Our creative services focus on developing compelling direct response materials that drive engagement. The process includes message development, concept creation, copywriting, and graphic design for both print and digital formats. We specialize in creating conversion-focused landing pages and follow-up materials that maintain consistent messaging across all campaign elements. Our approach emphasizes measurable response over subjective design preferences through continuous testing and refinement.
People
Bob McCarthy
President
With over 35 years of direct marketing experience, Bob specializes in direct mail, digital marketing, and lead generation strategies. He previously taught direct response copywriting at Bentley College and has managed campaigns across diverse industries including financial services, manufacturing, and nonprofit fundraising.
Sheryl King
Creative Director
Co-founder with expertise in marketing strategy, copywriting, and creative direction. She brings experience in developing lead generation materials for businesses and fundraising packages for nonprofits, combining creative excellence with proven direct marketing principles.
Questions
What industries do you specialize in?
We serve B2B and B2C clients across manufacturing, financial services, consulting, healthcare, software, and nonprofit sectors with tailored direct marketing solutions.
Do you offer local marketing services?
Based in Milford, MA, we serve local Boston and Providence markets while supporting national campaigns through our proven marketing methodologies.
How do you measure campaign success?
We use scientific testing methods, response rate tracking, cost-per-lead analysis, and lifetime value calculations to optimize direct marketing effectiveness.
Can you integrate digital with direct mail campaigns?
We specialize in multi-channel campaigns combining direct mail with SEO, digital ads, and email marketing for enhanced response and conversion tracking.
What strategic planning services do you offer?
Our planning includes audience profiling, offer development, budget scheduling, and testing frameworks to optimize campaign effectiveness and ROI.
