Business Details
19 Years
experience
Your Trusted Marketing & Sales Growth Partner
Founded in 2007, we are a marketing and sales consultancy dedicated to helping B2B businesses scale through strategic alignment and growth engine development. Our team of strategists and visionaries specializes in transforming founder-led companies into scalable enterprises through data-driven methodologies. We pioneered the Path to Growth framework, combining market research, customer journey mapping, and sales enablement to create measurable results. With over 18 years of experience, our certified HubSpot partnership and Inc.Power Partner Award recognition validate our expertise. We maintain deep local roots, having worked with Northern Colorado's top businesses while serving clients nationwide. Our collaborative approach ensures every solution is built around our clients' unique needs, combining technical proficiency with creative innovation. Our track record demonstrates consistent success in converting referrals into revenue and building digital growth engines.
Services
HubSpot Enablement
Inbound Marketing
Digital Advertising
Brand Positioning
Website Development
Public Relations
Sales Enablement
Market Research
Account-Based Marketing
CRO Services
Details
- Year established: 2007
Highlights and features
- We have 18 years of experience scaling B2B businesses through proven methodologies
- Our team includes certified HubSpot specialists and award-winning marketers
- We combine technical expertise with creative innovation for measurable results
- Our Path to Growth framework ensures sustainable business transformation
- We maintain 13+ year client relationships demonstrating long-term success
Associations and certifications
- HubSpot Certified Partner
What people say
Exceptional experience
Tailored strategies
Measurable results
Creative experts
Long-term partnership
Services
HubSpot Enablement
Our HubSpot Certified team implements and optimizes marketing automation systems to improve lead management and sales efficiency. We configure CRM workflows, create email sequences, and develop analytics dashboards that transform how businesses approach digital marketing. This service streamlines operations while improving attribution tracking across marketing and sales channels.
Inbound Marketing
We create SEO-optimized content and conversion-focused campaigns that attract qualified leads through organic search and social media. Our approach combines buyer persona research with keyword analysis to develop content calendars that nurture prospects through the sales funnel. This builds brand authority while generating consistent lead flow.
Brand Positioning
Through market research and competitor analysis, we define unique value propositions and create brand narratives that resonate with target audiences. Our team develops messaging frameworks, visual identities, and positioning strategies that help businesses stand out in crowded markets while maintaining brand consistency across all touchpoints.
Website Development
We build conversion-optimized websites that serve as growth engines, combining user experience design with marketing automation integration. Our development process focuses on speed optimization, responsive design, and strategic call-to-action placement to maximize lead generation potential while supporting sales processes.
Sales Enablement
Our team implements processes and tools that improve sales-marketing collaboration through shared metrics and integrated workflows. We create buyer enablement resources, develop sales playbooks, and implement CRM systems that create seamless handoffs between teams while improving pipeline visibility.
People
Miles Kailburn
Chief Executive Officer
Co-founder and CEO since 2007, Miles drives strategic vision while maintaining client relationship oversight. His leadership has grown OTM from a web shop into a full-service consultancy serving B2B clients nationwide.
Vallene Kailburn
Chief Creative Officer
As co-founder and CCO, Vallene leads creative strategy and brand innovation. With interactive media expertise, she has shaped OTM's creative approach since the company's 2007 founding in Fort Collins.
Kerrie Luginbill
Chief Growth Officer
Leading client acquisition strategy since 2016, Kerrie oversees growth initiatives. She has expanded OTM's market presence through innovative marketing campaigns that demonstrate measurable ROI for clients.
Rachel Schlegel
Senior Client Success Manager
With 7+ years at OTM, Rachel manages key client relationships and event planning. Her expertise in executing marketing strategies has delivered successful campaigns for clients like CORE and Mac Electric.
Jordan Jackson
Director of Operations
Overseeing day-to-day operations since joining in 2020, Jordan ensures smooth project execution across teams. He implements process improvements that enhance delivery consistency while maintaining client satisfaction standards.
Questions
What services does OTM offer?
We provide HubSpot enablement, inbound marketing, brand positioning, sales alignment, and growth strategy services tailored to B2B businesses.
How does OTM help businesses grow?
Our Path to Growth framework aligns sales and marketing teams while implementing scalable systems that convert prospects into customers.
What industries do you specialize in?
While industry-agnostic, we have deep expertise in B2B services, healthcare, automotive, and construction sectors.
How long do typical engagements last?
Most client relationships last multiple years as we grow together, with monthly retainer options available.
Can you work with remote teams?
We successfully collaborate with distributed teams using digital project management tools and regular virtual meetings.
How do you measure success?
We track KPIs like lead generation, conversion rates, sales cycle length, and revenue growth aligned to client goals.
