Business Details
Your Trusted Creative Marketing Partner in Philadelphia
Electric Kite is a full-service creative marketing agency dedicated to transforming complex business challenges into impactful solutions. Founded in 2025, our team combines digital expertise with data-driven strategies to serve Higher Ed, B2B, Healthcare, and NonProfit sectors. We specialize in brand messaging, digital innovation, and enrollment funnel optimization, leveraging over two decades of collective experience in marketing and communications. Our approach integrates user research, campaign development, and technical execution to deliver measurable results. With a focus on client collaboration, we provide fractional marketing support, strategic consulting, and customized digital experiences.Our team of industry experts prioritizes transparency, ethical practices, and client satisfaction through personalized service. Recognized for our work with institutions like Princeton Alumni Weekly and Biomeme, we maintain rigorous quality standards through continuous testing and optimization frameworks. Our commitment to excellence is reflected in our client retention rate and industry accolades, including recognition as a top marketing agency for universities.
Services
Brand Messaging
Digital Strategy
Website Development
UX Research
Enrollment Marketing
Content Strategy
Campaign Development
Technical Implementation
Details
- Year established: 2025
Highlights and features
- We offer 20+ years of experience in higher education and nonprofit marketing strategy
- Our team combines creative excellence with technical expertise in digital platforms
- We implement proven frameworks like HEART for user experience optimization
- Specialized in enrollment funnel transformation for educational institutions
- Recognized as top marketing agency for university digital experiences
What people say
Crystal clear communication
Top-notch work
Best Account Manager
Strategic success
Fantastic experience
Services
Brand & Institutional Messaging
We develop cohesive brand narratives and institutional messaging frameworks that resonate with target audiences. Our approach combines competitive analysis, stakeholder interviews, and market research to create authentic, differentiated positioning. Services include donor communications, campaign messaging, and product launches that maintain brand consistency across all touchpoints.
Digital Strategy & UX
Our digital strategy services focus on creating user-centered digital experiences through comprehensive research and testing. We implement HEART framework analysis, navigation design, and usability testing to optimize digital platforms. Solutions include responsive websites, enrollment portals, and interactive content that improve engagement metrics across education and healthcare sectors.
Enrollment Marketing
We transform enrollment funnels for educational institutions through data-driven marketing strategies. Our services include market research, competitive analysis, and campaign development that attract and retain ideal student populations. We provide fractional leadership support and implementation services that align marketing and admissions operations for measurable enrollment growth.
Technical Implementation
Our technical team delivers scalable digital solutions using WordPress and Drupal platforms. Services include responsive CMS development, eCommerce integration, and website maintenance with security compliance. We implement SEO best practices, accessibility standards, and performance optimization to ensure reliable digital infrastructure for educational and nonprofit organizations.
Marketing Campaigns
We create integrated marketing campaigns that combine creative execution with analytics-driven optimization. Our approach includes omnichannel strategy, paid media planning, and content development that drives engagement. Campaigns are supported by continuous testing and measurement frameworks to ensure maximum ROI for B2B and healthcare clients.
People
Kevin Renton
Principal
Serial publisher and former inbound marketer with technical expertise. Leads creative process innovation and strategic direction while maintaining hands-on involvement in client projects.
Becca Smith
SVP, Marketing
15-year marketing strategy consultant with Fortune 100 and startup experience. Combines academic expertise as Temple University professor with practical client solutions for organizational growth.
Sez Giulian
Vice President of Technology
Technology leader with expertise in code development and digital infrastructure. Oversees technical operations while contributing to strategic decision-making as Philadelphia office leader.
Paula Mestre
Senior Director of UX and Design
UX expert specializing in user-centered design solutions. Leads cross-disciplinary teams in creating intuitive digital experiences while maintaining active involvement in industry thought leadership.
Louis Miller
Partner, Client Services
Client services leader focused on strategic partnerships. Brings creative vision to client engagements while maintaining editorial oversight of industry publications and thought leadership content.
Questions
What industries does Electric Kite specialize in?
We specialize in Higher Education, B2B technology, Healthcare, and NonProfit sectors, with deep expertise in enrollment marketing and institutional messaging.
Can you handle both strategy and implementation?
Yes, we provide full-service marketing solutions from strategic planning through technical execution, including UX design, content development, and digital implementation.
Do you work with clients outside Philadelphia?
While based in Philadelphia, we serve clients nationwide with remote collaboration tools and a proven process for successful virtual partnerships.
How do you measure campaign effectiveness?
We use HEART framework analysis, conversion tracking, and custom KPI dashboards to measure digital performance and campaign ROI for our clients.
What makes your agency different?
Our combination of creative excellence, technical expertise, and sector-specific knowledge creates unique solutions that solve complex business challenges effectively.
