Business Details
29 Years
experience
Strategic Marketing Solutions for Brand Growth
Plan-it Marketing specializes in strategic consulting and proprietary marketing research services, helping clients develop actionable strategies to position their brands for rapid success. Our approach combines creative strategic thinking with immersive research techniques to identify market opportunities and solve complex challenges. With over 25 years of experience, we serve global clients across industries including healthcare, financial services, education, and consumer products. Our team of experts delivers customized solutions tailored to each clients unique needs, emphasizing flexibility and collaboration.Our proven track record includes working with Fortune 500 companies and supporting the launch of new businesses through data-driven insights. We maintain a commitment to industry best practices while prioritizing transparency and client partnership. Our values emphasize strategic planning, problem-solving, adaptability, and maintaining authenticity in brand development.
Services
Brand Positioning
Market Research
Customer Retention
Creative Development
Product Viability
Website Usability
Communication Strategy
Ethnographic Research
Brand Tracking
Strategic Planning
Details
- Year established: 1997
Highlights and features
- 25+ years delivering actionable market insights
- Customized strategic approaches for unique challenges
- Proven track record with Fortune 500 companies
- Cross-industry expertise in multiple sectors
- Flexible partnership models for project needs
What people say
Strategic thinking
Critical role
Proven results
Valued partnership
Business-building insights
Services
Brand Positioning
Our brand positioning services utilize qualitative and quantitative research methods to identify optimal market placement for brands. We analyze competitive landscapes and consumer behavior patterns to develop differentiation strategies. With expertise across industries, we help clients create compelling brand identities that resonate with target audiences and drive long-term loyalty.
Market Research
We conduct comprehensive market research using focus groups, surveys, and observational techniques to uncover consumer insights. Our approach combines traditional methodologies with innovative data collection strategies to provide reliable market intelligence. This enables clients to make informed business decisions about product development, marketing strategies, and market entry opportunities.
Customer Retention
Through detailed customer behavior analysis, we develop effective retention strategies that address key drivers of customer loyalty. Our services include satisfaction surveys, churn analysis, and development of targeted engagement programs. We help businesses implement data-driven approaches to improve customer lifetime value across various sectors including financial services and healthcare.
Creative Development
Our creative development services test advertising concepts and marketing materials through focus groups and consumer feedback sessions. We refine marketing messages based on real audience reactions to ensure communications effectively convey brand values. This iterative process helps clients optimize their marketing assets for maximum impact across multiple media platforms.
Strategic Planning
We provide strategic planning services that align business objectives with market opportunities. Our approach integrates industry analysis with internal capability assessment to create actionable roadmaps for growth. We help organizations develop long-term strategies for market expansion, product development, and brand positioning while maintaining flexibility for market changes.
People
Cindy Tungate
President and Co-Founder
President and co-founder with 25+ years of strategic planning experience. Formerly worked at major advertising agencies and packaged goods companies. Expert in brand positioning across financial services, healthcare, and consumer products industries. Extensive experience in market research methodologies and client relationship management.
Madeline Desouza
Principal and Co-Founder
Principal with 20+ years of planning and research experience across education, financial services, and healthcare sectors. Former professional at Hill|Holliday with expertise in both qualitative and quantitative research methods. Holds advanced degrees in advertising and marketing from prestigious institutions.
Questions
What industries does Plan-it Marketing specialize in?
We work across diverse sectors including healthcare, financial services, education, consumer products, retail, and technology. Our multidisciplinary approach allows us to adapt our expertise to various market challenges.
How does Plan-it approach brand positioning challenges?
We combine market research with strategic analysis to identify unique brand opportunities. Our process includes competitive benchmarking, consumer insights gathering, and development of positioning strategies that create lasting market differentiation.
What makes Plan-it's research methodology unique?
We integrate traditional research techniques with innovative data collection approaches. Our customized methodology adapts to each client's specific needs rather than applying a one-size-fits-all approach to market research.
Can Plan-it help with international market research?
Yes, we conduct international tracking studies and have experience in cross-cultural research. Our methodologies account for regional market differences while identifying global brand opportunities.
How does Plan-it collaborate with clients?
We offer flexible partnership models - from full project outsourcing to collaborative approaches where clients actively participate in research design and analysis phases. Our team functions as strategic advisors throughout the engagement.
