Business Details
26 Years
experience
Leading International Destination Marketing Solutions
Myriad Marketing stands at the forefront of international travel marketing, specializing in empowering destinations targeting North American travelers. With decades of experience, we deliver fully integrated B2B and B2C strategies that combine sales, marketing, and communications to maximize client investments. Our proprietary research from MMGY and Travel Intelligence, including benchmarks like the Portrait of American Travelers, informs data-driven campaigns that inspire action and drive results. By leveraging global insights and localized expertise, we help tourism boards and destination marketing organizations (DMOs) build a strong presence in North America. Our services span destination representation, consumer advertising, public relations, social media, and immersive event activations.Backed by the MMGY Global family, we provide scalable solutions tailored to the evolving travel landscape. Our team of experts designs innovative promotions, from pop-up experiences to press trips, ensuring clients remain competitive in a dynamic industry. With offices across the U.S., we offer unparalleled access to North American markets while maintaining a global perspective. Our proven track record includes launching successful campaigns that elevate destinations and create measurable impact. At Myriad Marketing, we are united by a shared passion for moving people, uncovering opportunities through diverse perspectives, and delivering transformative marketing strategies that stand the test of time.
Services
Destination Representation
Consumer Advertising
Trade Relations
Special Projects
Tourism Development
Public Relations
Social Media Strategy
Event Activations
Details
- Year established: 2000
Highlights and features
- We offer 360-degree sales and marketing strategies for global destinations
- Our proprietary research drives data-informed international tourism campaigns
- We deliver fully integrated B2C and B2B travel marketing solutions
- Our expert team specializes in destination representation across North America
- Our press trips and media events maximize media coverage and industry engagement
What people say
Global marketing expertise
Innovative campaign strategies
Proven industry leadership
Effective B2B programs
Data-driven insights
Services
Destination Representation
As a global leader in destination representation, we serve as the North American liaison for international tourism boards. Our 360-degree approach integrates sales, marketing, and communications to build strong market presence. Through strategic partnerships and MMGY Global resources, we help destinations establish footholds in North America while maintaining global relevance.
Consumer Advertising
Our B2C expertise targets core travel audiences through digital advertising, native content, and print campaigns. Using proprietary research, we deploy strategic calls-to-action at key decision points. From sweepstakes to custom mailers, our data-driven approach ensures maximum engagement with North American travelers seeking authentic experiences.
Trade Relations
We drive industry engagement through targeted B2B programs that connect destinations with travel advisors, OTAs, and tour operators. Our proprietary database and training tools ensure top-of-mind awareness among travel professionals. From cooperative marketing campaigns to direct mail, we create impactful trade partnerships that convert to consumer bookings.
Public Relations
Our PR specialists craft compelling narratives through press trips, media events, and influencer partnerships. Decades of experience in travel journalism enable fresh angles to reach top-tier media outlets. From press releases to social campaigns, we shape brand stories that inspire action and generate meaningful media coverage.
Event Activations
We create experiential promotions that drive engagement through pop-up villages, themed food trucks, and industry events. Our strategic activations combine creativity with measurable outcomes, from passport-holder giveaways to curated media mixers. These immersive experiences generate buzz and convert interest into tangible bookings.
People
Al Merschen
Partner, International Insights
Travel marketing expert with deep knowledge of international market dynamics and consumer behavior trends impacting global tourism strategies.
Julie Cuesta
EVP, Managing Director
Strategic leader driving destination marketing initiatives with extensive experience in cross-market campaign development and team leadership.
Mandi Stefanak
Account Director
Destination marketing specialist managing key client partnerships with proven success in tourism development programs.
Taryn McCarthy
Account Supervisor
Client services professional delivering integrated marketing solutions for international tourism clients through strategic campaign execution.
Questions
What destinations does MMGY Myriad represent?
We represent international tourism boards seeking to establish or expand their presence in North America through integrated marketing strategies.
How do you measure campaign success?
We use proprietary research tools like Portrait of American Travelers to track engagement metrics, booking conversions, and market penetration changes.
What makes your agency different?
Our unique combination of global reach with local market expertise, supported by industry-leading travel data and creative campaign approaches.
How do you handle crisis communications?
We develop proactive reputation management strategies and media response plans tailored to destination-specific challenges and opportunities.
What creative services do you offer?
Our creative capabilities include immersive event design, digital campaigns, print materials, and multimedia content creation for tourism promotion.
Can you help with trade partnerships?
Yes, we specialize in building B2B relationships between destinations and travel trade professionals through targeted outreach and training programs.
