Business Details
Trusted Credit Union Marketing Partner
PMD Group is a credit union marketing agency founded and operated by former credit union professionals. With deep industry knowledge, we specialize in creating customized marketing strategies, digital solutions, and promotional campaigns that align with credit unions' unique goals. Our team combines over two decades of hands-on experience with innovative approaches to strategic planning, brand development, and member engagement. We prioritize measurable outcomes through targeted digital advertising, website optimization, and comprehensive promotional programs.Our commitment to credit union values drives our client-centric approach, ensuring each solution supports financial wellness and community growth. By maintaining certifications in digital marketing and industry best practices, we deliver tailored services that address evolving challenges in the financial sector.
Services
Strategic Planning
Website Development
Social Media Advertising
Promotional Products
Digital Marketing
Brand Consulting
Print Services
Inventory Fulfillment
Media Production
Campaign Development
Highlights and features
- We understand credit union challenges and regulations through firsthand experience.
- We create customized marketing strategies aligned with your institution's unique needs.
- We implement innovative digital techniques proven in financial services marketing.
- We measure success through quantifiable KPIs tied to membership and loan growth.
- We share credit unions' commitment to community impact and financial wellness.
Services
Strategic Planning
Our strategic planning process helps credit unions define growth objectives through SWOT analysis and market research. We facilitate workshops to establish actionable goals aligned with your mission while ensuring compliance with financial regulations. With 20+ years of industry-specific expertise, we develop roadmaps that optimize marketing investments and improve member engagement metrics.
Website Development
We create responsive websites tailored for financial institutions with ADA-compliant features and SEO-optimized content. Our sites integrate online banking tools and member portals while maintaining brand consistency across all digital touchpoints. The development process includes custom landing pages and continuous maintenance to ensure optimal performance on all devices.
Social Media Advertising
Our targeted social media campaigns use demographic and geographic segmentation to increase brand visibility. We manage paid advertising across platforms like Facebook and LinkedIn while monitoring engagement metrics to refine strategies. Services include content creation, remarketing, and analytics reporting to maximize ROI for financial service promotions.
Promotional Products
We provide branded merchandise and corporate apparel that reinforce member relationships. Our inventory system streamlines bulk ordering across multiple locations while maintaining quality control. Products include custom signage, apparel, and promotional items designed to enhance brand recognition and support deposit growth initiatives.
Digital Marketing
Our digital marketing services combine search engine optimization with data-driven advertising campaigns. We specialize in email marketing automation, reputation management, and content development tailored for financial institutions. Certified experts implement SEO best practices and track conversion rates to ensure measurable improvements in member acquisition.
People
Laura Hanusch
President
With 17 years in credit union marketing, Laura transitioned from loan officer to agency leadership. She focuses on client financial strategy while managing PMD's operational vision and team development initiatives.
Bridget Partain
Executive Vice President of Operations
Bridget brings 26 years of printing and advertising expertise. She oversees production workflows and client operations, leveraging cross-departmental experience to optimize delivery of PMD's full-service marketing solutions.
Bonnie Nelson
Senior Vice President of Marketing & Sales
Bonnie directs marketing strategy for credit unions ranging from $50M to $3B in assets. She specializes in branding and campaign development while serving as industry award judge for American Marketing Association and CUNA competitions.
Shawna White
Vice President of Digital & Design
With 14 years in digital marketing, Shawna combines design expertise with credit union insights. She leads creative teams creating visually compelling campaigns and has judged CUNA Marketing Awards since 2018.
Renee Steckbeck
Director of Apparel & Promotional Products
Renee has 20+ years in credit union marketing operations. She developed PMD's promotional product division and specializes in branded merchandise solutions that enhance community engagement and member retention strategies.
Questions
What credit union services do you specialize in?
We focus on strategic marketing planning, digital advertising, website development, and promotional product solutions specifically tailored for credit unions' compliance and growth needs.
How do you handle multiple marketing channels?
Our integrated approach combines traditional print, digital campaigns, and branded merchandise while maintaining consistent messaging across all platforms to maximize member engagement.
What makes your credit union marketing different?
Our team's firsthand experience in credit unions ensures we understand both regulatory requirements and member engagement strategies better than general marketing agencies.
Do you offer digital transformation services?
Yes, we provide ADA-compliant website development, mobile optimization, and digital marketing strategies specifically designed for financial institutions' compliance requirements.
Can you help with brand awareness campaigns?
We create comprehensive brand strategies including visual identity development, targeted advertising, and promotional merchandise programs to strengthen community recognition and member trust.
How are results measured in marketing campaigns?
We use clear KPIs with regular reporting on metrics like member growth, loan origination rates, and campaign conversion performance to demonstrate ROI for financial institutions.
