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Strategic B2B Marketing Consulting Services
Founded by Gordon G. Andrew, Highlander Consulting specializes in strategic marketing for B2B firms, focusing on growth, differentiation, and exit planning. With over 25 years of corporate marketing and consulting experience, we work directly with senior management to align marketing strategies with business goals. Our approach emphasizes measurable results, eliminating wasted resources on ineffective tactics. We serve company founders, CEOs, and private equity firms, providing tailored solutions that enhance brand positioning and drive tangible business outcomes.Our services include growth strategy audits, brand-to-exit planning, and fractional CMO support, all designed to increase company valuation and market presence. We prioritize craftsmanship over generic solutions, ensuring every marketing activity connects to our clients' strategic objectives. Our team's extensive industry relationships and crisis management expertise further distinguish our ability to deliver impactful results.
Services
Brand Strategy
Content Marketing
Thought Leadership
Crisis Communications
Digital Marketing
SEO/SEM
Media Relations
Marketing Mix Modeling
Investor Relations
AI-Based Strategies
Highlights and features
- We offer 25+ years of B2B marketing expertise tailored to critical business inflection points.
- Our founder works directly with clients, ensuring senior-level accountability and strategic alignment.
- Tailored service packages address distinct growth and value creation opportunities.
- Proven methodology connects marketing activities to tangible business outcomes.
- Specialized in crisis management and media relations for sensitive business situations.
What people say
Best B2B marketing and PR consulting firm
Thoughtful and objective guidance
Unique approach to marketing
Creative and smart
Deliver impactful strategies
Services
Growth Strategy Audit
A 30-day assessment evaluating your B2B firm's marketing foundation, core messaging, and lead generation strategy. Delivers a detailed action plan to align marketing with business goals. Ideal for companies preparing for growth or market expansion.
Brand-to-Exit Plan
90-day positioning strategy to prepare B2B firms for acquisition or investor pitches. Focuses on messaging, go-to-market strategies, and premium valuation. Includes premium tiers for expanded scope and specialized market positioning.
Fractional CMO Lite
Ongoing senior-level marketing support tailored to budget constraints. Provides strategic direction and tactical implementation for evolving business needs. Available on monthly or quarterly engagement terms to maintain flexibility.
Thought Leadership
Develops intellectual capital strategies to establish market credibility. Includes platform development, bylined articles, and media relations to position clients as industry leaders. Integrates with sales processes for measurable engagement.
Crisis Communications
Specialized media relations and damage control strategies for sensitive situations. Leverages global media relationships to manage public perception during crises. Focuses on restoring brand integrity and maintaining stakeholder trust.
People
Gordon G. Andrew
Founder and Managing Partner
25+ year B2B marketing expert with executive experience at Prudential Financial and Travelers Group. Specializes in strategic positioning for growth and exit planning. Recognized by Public Relations Society of America and National Eagle Scout Association.
Questions
What industries do you specialize in?
We work with B2B firms across professional services, technology, healthcare, and financial services. Our focus is on companies preparing for growth, market entry, or acquisition.
How do you differ from traditional marketing agencies?
We prioritize strategic alignment with business goals over tactical execution. Our founder works directly with clients, avoiding junior account teams, and focuses on measurable outcomes rather than vanity metrics.
What service packages do you offer?
Three core packages: Growth Strategy Audit (30-day assessment), Brand-to-Exit Plan (90-day positioning), and Fractional CMO Lite (ongoing guidance). All packages are customizable to specific business needs.
Can you work with existing marketing teams?
Yes, we often collaborate with in-house teams or agencies to provide strategic direction. Our approach focuses on aligning existing resources with business objectives rather than replacement.
How do you measure success?
Through tangible business outcomes like increased valuation, improved win rates in RFPs, and strengthened market positioning. We avoid generic KPIs in favor of metrics directly tied to client goals.
Do you handle crisis communications?
Yes, we specialize in managing sensitive media situations and reputation crises. Our experience includes high-profile assignments like Enron CFO representation and global brand recovery strategies.
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