Wise Guys Marketing

At WiseGuys Marketing, we specialize in helping small to mid-sized companies increase the yield from their marketing campaigns. Our expertise lies in working with multi-channel marketers who sell through a combination of websites, email, catalogs, and retail stores. We use data analytics to make marketing more efficient and effective.

Our Services

We offer a wide range of services designed to help our clients get better results from their marketing campaigns. Our services include:

Data Hygiene

Data hygiene is the first step in making data-driven marketing more effective. Without clean data, analytics won't deliver the right results, and marketing campaigns will be less effective. We diagnose the issues and use a variety of tools and services to clean up your data and prepare it for use.

Predictive Modeling

Predictive modeling is another key aspect of making marketing more efficient. We analyze your customer base and create a statistical model that predicts which customers are likely to buy and what they are likely to purchase. With this information, you can target your marketing campaigns more effectively.

Segment Targeting

Segment targeting is another approach to analyzing your customer base, especially a large one. By segmenting consumers by zip code, businesses by industry, or by RFM value analysis, you can better understand customer behavior and target campaigns to specific segments.

Attribution

Some marketing campaigns are more effective than others, but you need to know which ones are actually working. WiseGuys has developed Matchback Analysis that allows you to more accurately do attribution, giving you a clearer understanding of which campaigns are driving results.

Lifetime Value

When you know the Lifetime Value of a customer, you know how much you can afford to spend to acquire a new customer. WiseGuys gives you a way to calculate the Lifetime Value for different methods of customer acquisition, including different keyword groups in Google AdWords.

Customer Retention Reporting

At WiseGuys, we believe that customer retention is key to a company's success. That's why we focus on retention of your existing customers. Our software is designed to help you retain your customers and maximize your revenue.

Consulting

If you have a complex problem to solve, take advantage of our consulting services. Through our affiliation with Johns Hopkins University Carey School of Business, we can address almost any type of problem a data-driven marketer might have.