Business Details
39 Years
experience
Your Trusted Marketing & Advertising Partner in Little Rock, AR
ComGroup is a full-service marketing agency founded in 1987, specializing in advertising, public relations, and digital strategy. Our approach combines data-driven insights with creative execution to deliver measurable results for clients across the U.S. and Europe. We prioritize integrity, innovation, and client-centric solutions, leveraging decades of industry experience to build brands and drive growth.Our team of certified professionals adheres to the highest ethical standards, ensuring trust and transparency in every project. With expertise in B2B, agriculture, and public sector marketing, we provide tailored strategies that align with client goals and market demands. Our commitment to continuous adaptation and technical excellence positions us as a trusted partner in a rapidly evolving industry.
Services
Public Relations
Web Development
Digital Marketing
Advertising
Website Design
Details
- Year established: 1987
Highlights and features
- We offer 35+ years of experience in integrated marketing strategies.
- Our APR-certified team ensures ethical, professional public relations practices.
- We implement data-driven digital marketing solutions for measurable ROI.
- We provide full-service advertising across traditional and emerging platforms.
- Our client-focused approach prioritizes tailored solutions over generic templates.
Associations and certifications
- Accreditation in Public Relations (APR)
Services
Public Relations
Our APR-certified practitioners develop relationship-driven PR strategies to enhance brand reputation. We offer media relations, crisis communication, and thought leadership positioning for businesses seeking to build trust and industry authority. Our approach combines traditional PR tactics with modern digital strategies to ensure consistent messaging across all platforms. Clients benefit from customized solutions that align with their organizational goals and stakeholder expectations.
Digital Marketing
We create data-driven digital marketing campaigns that integrate SEO, PPC, and social media strategies. Our team focuses on measurable outcomes through analytics and targeted content delivery. Services include email automation, conversion rate optimization, and AI-powered search engine visibility to maximize online engagement and lead generation for growing businesses.
Advertising
Our 360 Advertising approach combines traditional and digital channels for comprehensive brand exposure. We manage TV, radio, print, and streaming platform campaigns alongside programmatic digital ads. The service includes market analysis, media buying, and performance tracking to ensure optimal ROI for both B2B and B2C clients across multiple industries.
Web Development
We build responsive, SEO-optimized websites tailored to brand objectives and user experience requirements. Our development process includes technical audits, custom CMS implementation, and conversion-focused design elements. Clients receive ongoing maintenance and performance optimization to ensure their digital presence remains competitive and effective in achieving business goals.
Creative Services
Our creative team delivers strategic branding, graphic design, and multimedia production services that align with client identities. We specialize in message development, visual storytelling, and cross-platform content creation to strengthen brand recognition. The service includes video production, photography, and digital asset creation that supports comprehensive marketing campaigns.
People
Dan Cowling III
Agency Founder, Chairman & CEO
With over 35 years in marketing, Dan Cowling III established ComGroup in 1987. He leads strategic direction and maintains oversight of agency operations and client relationships.
Dane Cowling
Agency Founder & Industrial Specialist
Dane Cowling co-founded ComGroup and specializes in B2B marketing strategies. His expertise in niche industry storytelling contributes to the agency's technical and market knowledge base.
Lisa Van Hook
President
MA and APR-certified President Lisa Van Hook directs strategic messaging and communications. She developed ComGroup's proprietary MessageMAP framework for consistent brand positioning across media channels.
Carson Horn
Public Relations Director
APR-certified Carson Horn specializes in media relations and crisis communication. He brings journalism experience to develop compelling narratives that enhance client visibility and reputation management.
David Fahr
Media Strategy Director
With 25+ years in media planning, David Fahr oversees integrated advertising campaigns. His expertise spans digital and traditional platforms, focusing on measurable ROI through strategic media buying.
Questions
What advertising services do you offer?
We provide digital advertising (PPC, social media ads), traditional advertising (TV, radio), outdoor campaigns, and remarketing strategies tailored to client goals.
What is pay-per-click advertising?
PPC involves bidding on keywords to display ads in search results or social platforms, paying only when users click your ad for targeted traffic.
How do you measure advertising effectiveness?
We track KPIs like click-through rates, conversion rates, and ROI to optimize campaigns and ensure measurable business impact.
Do you offer local digital marketing?
Yes, we specialize in local SEO, geo-targeted ads, and Google My Business optimization to increase foot traffic and regional visibility.
What makes your PR services unique?
Our APR-certified team combines media relations, crisis communication, and proprietary MessageMAP framework for strategic reputation management.
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