Business Details
40 Years
experience
Your Trusted Partner for Automotive Direct Mail Solutions
Epsilon Individual Automotive has been a leader in automotive direct mail marketing since 1986, combining innovative design, in-house production, and advanced data analytics to deliver high-ROI campaigns. Our senior management team brings over 100 years of combined automotive dealership experience, ensuring strategies are tailored to industry-specific needs. We specialize in data-driven targeted mailing lists, interactive marketing tools like QR codes and personalized URLs, and rapid 72-hour turnaround times for production.With the largest in-house production facility in the industry, we maintain quality control while offering customizable solutions for dealerships of all sizes. Our commitment to cutting-edge technology and client collaboration has solidified our reputation as a trusted partner for automotive marketing success.
Services
Direct Mail Campaigns
In-House Production
Data Solutions
Interactive Marketing
Seasonal Promotions
Loyalty Programs
Targeted Mailing Lists
Custom Design
QR Code Integration
PURL Programs
Details
- Year established: 1986
Highlights and features
- We offer 72-hour turnaround times with in-house production capabilities
- Our team has 100+ years of combined automotive dealership experience
- We provide data-driven targeted lists from Epsilon's behavioral database
- We integrate interactive tools like QR codes and personalized URLs
- We offer customizable campaigns tailored to dealership-specific needs
What people say
Met monthly sales goals
Generated sales
Excellent results
Professional team
Superior ROI
Services
Direct Mail Campaigns
We create targeted direct mail campaigns for automotive dealerships using data analytics and creative design. Our strategies combine physical mailers with digital tracking tools to maximize engagement. With 72-hour production turnaround, we ensure timely delivery of high-impact marketing materials.
In-House Production
Our state-of-the-art production facility handles complete mailer creation from design to fulfillment. This vertical integration ensures quality control, faster turnaround times, and cost efficiencies for automotive dealership marketing materials.
Data Solutions
We leverage Epsilon's behavioral data and proprietary databases to create precise audience targeting. Services include credit score segmentation, lease/loan enders identification, and real-time data updates for optimal campaign performance.
Interactive Marketing
We incorporate QR codes, personalized URLs, and microsites into mailers to enhance customer engagement. These tools enable trackable interactions and provide valuable analytics for campaign optimization.
Seasonal Promotions
We develop specialized marketing campaigns for automotive dealerships around major holidays and seasonal events. These targeted promotions help increase showroom traffic and accelerate vehicle sales during key periods.
Questions
What automotive direct mail services do you offer?
We provide complete direct mail solutions including campaign design, data-driven targeting, in-house production, interactive tools (QR codes/PURLs), and seasonal promotions for automotive dealerships.
How quickly can you produce a direct mail campaign?
With our in-house production facility, we deliver completed mailers in as little as 72 hours after design approval, ensuring timely execution of your marketing campaigns.
What data sources do you use for targeting?
We utilize Epsilon's behavioral data, Experian/TransUnion credit data, and proprietary automotive databases including SureDrive and Lease/Loan Enders information for precise audience segmentation.
Do you offer customizable marketing campaigns?
All our direct mail campaigns are 100% customizable to meet dealership-specific needs, from design elements to targeted audience selection and promotional timing.
Can you help with subprime automotive promotions?
Yes, we specialize in special finance promotions using targeted credit scoring data and proven mailer designs specifically developed for non-prime automotive marketing.
How do you measure campaign effectiveness?
We track engagement through digital tools like PURLs and QR codes, provide response rate analytics, and maintain updated data to measure ROI and optimize future campaigns.
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