Business Details
25 Years
experience
Expert Marketing & Web Design Services in Chattanooga
Since 2001, Heron Design has been at the forefront of creating impactful digital marketing solutions that blend psychological insight with cutting-edge technology. Our expertise spans building over 200 SEO-optimized WordPress websites, developing branding for 78 organizations, and crafting persuasive marketing copy that resonates with audiences. We specialize in translating complex business narratives into compelling visual and digital experiences, ensuring our clients' stories reach their target audiences effectively.With a foundation in Adobe's early design software and decades of experience in marketing strategy, we combine scientific principles with creative execution to deliver measurable results. Our team prioritizes client collaboration, offering personalized support from initial consultation to project completion, ensuring every solution aligns with the client's unique goals and resources.
Services
Website Development
Brand Design
Logo Creation
Digital Marketing Strategy
Marketing Copywriting
Details
- Year established: 2001
Highlights and features
- We have 22+ years of experience in marketing strategy and WordPress development.
- Our team builds custom SEO-optimized websites tailored to client goals.
- We combine psychological principles with design science for effective branding.
- Clients praise our personalized support and collaborative approach.
- We offer financing options for comprehensive brand development packages.
What people say
Brand new look
Awesome to work with
Perfectly fits me
Changed everything
Marketing foundation
Services
Website Development
We create custom WordPress websites optimized for SEO and user experience. Our development includes responsive design, plugin integration, and marketing-focused functionality to support business goals. Clients receive fully branded, mobile-friendly sites with analytics and lead-generation tools.
Brand Design
Our brand design process combines psychology and science to create cohesive visual identities. We develop color palettes, typography systems, and style guides that align with your business values and resonate with target audiences through consistent messaging.
Logo Creation
We craft custom logos using the golden mean principle and color psychology to ensure visual impact. Each design includes multiple concepts, revisions, and final delivery in all necessary file formats with style guide documentation.
Digital Marketing Strategy
We develop comprehensive strategies that integrate website functionality, branding, and campaign automation. Our approach includes audience research, content planning, and technology implementation to create measurable marketing systems.
Marketing Copywriting
Our copywriting services focus on persuasive, audience-targeted content optimized for engagement. We produce website copy, email campaigns, and marketing materials that align with brand voice and conversion goals.
People
Leslie Walters Smith
Managing Partner
With 30+ years in marketing and design, Leslie founded Heron Design in 2001. She combines psychological principles with technical expertise to create effective marketing systems, specializing in WordPress development and brand strategy.
Questions
What services does Heron Design Design offer?
We provide website development, brand design, logo creation, digital marketing strategy, and copywriting services for businesses and nonprofits.
How does Heron Design Design approach branding?
Our process combines color psychology, typography science, and brand storytelling to create identities that resonate with target audiences.
Do you work with small businesses?
Yes, we specialize in affordable solutions for small businesses and nonprofits, including our Her Website Launchpad program.
Can you help with website redesigns?
We offer complete website overhauls including custom themes, content migration, and SEO optimization to improve performance.
What makes Heron Design Design different?
Our unique blend of psychological insight, technical expertise, and client collaboration ensures marketing solutions that deliver measurable results.
Do you offer financing options?
Yes, we provide financing for comprehensive brand development packages to help clients invest in their marketing foundation.
