Business Details
Your Trusted Partner for Data-Driven Marketing Solutions
PGM Solutions delivers data-driven marketing services designed to help brands identify and engage high-value consumers through precision targeting. Our expertise spans email marketing, direct mail, social media advertising, and connected TV campaigns, leveraging over 220 million consumer profiles and 400+ data attributes. Backed by Porch Group's unique access to early mover signals and property insights, we empower clients to optimize ad spend with measurable results.Our team combines decades of experience in data innovation with full-service agency solutions to address evolving marketing needs. We prioritize client success through rigorous data hygiene, personalized campaign strategies, and advanced attribution tools that demonstrate return on investment across multiple channels.
Services
Email Marketing
Direct Mail
Social Media Advertising
Connected TV Advertising
Data Append
Audience Targeting
Campaign Attribution
Data Hygiene
Highlights and features
- We provide access to Porch Group's proprietary mover signals and property insights
- Our full-service solutions cover audience development through campaign attribution
- We maintain a permission-based email database with 450+ million records
- Our patented targeting identifies consumers with high purchase intent
- Case studies demonstrate 984% increases in web visits and 1047% ROI for clients
Associations and certifications
- Great Place to Work-Certified
What people say
Boost engagement
Higher response rates
Increased sales
Effective targeting
Higher ROI
Services
Email Marketing
Our email marketing solutions leverage a permission-based B2C database with 450+ million records. We implement data hygiene processes to eliminate invalid emails and provide demographic insights while offering deployment services through our PGM Agency platform. Our services include list validation, segmentation, and targeted campaign execution tailored to client needs.
Connected TV Advertising
Our hyper-targeted CTV advertising reaches streaming audiences using mover status, demographic data, lifestyle insights, and purchase intent signals. We offer precision targeting across platforms like Hulu, Roku, and Amazon Fire TV with measurable results through real-time attribution dashboards and audience performance tracking at 87% of US households with connected TVs.
Direct Mail Marketing
We create customized direct mail programs using Welcome Wagon's data assets and demographic insights. Our services include audience segmentation for movers, new parents, and in-market shoppers, with professional design services and Every Door Direct Mail solutions to ensure high-impact physical marketing campaigns that generate measurable responses.
Social Media Advertising
We build targeted social media audiences using 400+ consumer attributes across Facebook, Instagram, Pinterest, TikTok, and X platforms. Our services include campaign measurement tools tracking ROI through conversion metrics, custom attribution models, and audience performance dashboards that optimize ad spend effectiveness across major social networks.
Audience Targeting
We develop precision audiences using 220+ million consumer profiles with 200+ attributes including automotive ownership, property data, and lifestyle indicators. Our solutions identify premovers, new homeowners, and in-market shoppers through Porch Group's proprietary data sources to ensure optimal campaign targeting and message delivery timing for maximum conversion potential.
People
Michelle Taves
VP and Group GM, Data & Marketing
Spearheads product strategy and business development initiatives within PGM Solutions' data and marketing division, focusing on innovative audience targeting solutions for major brands transitioning to data-driven marketing approaches.
Will Farragut
Technology, Product, & Operations Group Leader
Leads technology and operations strategy for PGM Solutions, ensuring robust platform development and implementation of advanced data science capabilities to support clients' marketing needs across multiple channels.
Todd Dziedzic
Head of Data Science
Manages data science initiatives that power PGM Solutions' proprietary audience targeting algorithms, developing predictive models that enhance consumer segmentation and campaign attribution accuracy for clients.
Larisa Bedgood
Head of Marketing
Establishes marketing strategies that showcase PGM Solutions' data-driven capabilities, creating educational resources and campaign demonstrations that highlight measurable ROI for prospective clients across industries.
Kym Vance
Head of Business Development
Drives strategic partnerships and client acquisition efforts, connecting brands with PGM Solutions' full-service marketing offerings that combine data analytics with multi-channel campaign execution capabilities.
Questions
How do you identify high-purchase-intent audiences?
We combine Porch Group's proprietary mover signals with 220+ million consumer profiles and 400+ data attributes to identify consumers actively shopping for specific products or services.
What data sources power your marketing solutions?
Our platform integrates email databases with 450+ million records, automotive ownership data, property insights, and lifestyle attributes across multiple consumer segments.
Which marketing channels do you support?
We offer email marketing, direct mail campaigns, social media advertising (Facebook, Instagram, TikTok, X), connected TV advertising, and programmatic display media solutions.
How do you measure campaign effectiveness?
We provide real-time attribution through customizable dashboards tracking ROI, response rates, website visits, and sales conversions across all marketing channels.
What industries benefit from your services?
Our solutions serve home improvement retailers, automotive dealerships, financial institutions, furniture retailers, and home services providers seeking targeted audience engagement.
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