Business Details
23 Years
experience
Expert Digital Marketing Solutions for Competitive Advantage
We are Digital Marketing Works, a digital consultancy and media agency with over two decades of experience guiding clients through the complexities of digital transformation. Since our inception in 2003, we have specialized in providing strategic and tactical advice to maximize client profits through digital channels. Our expertise spans demand generation, digital asset management, and user experience platforms, with a particular focus on travel and hospitality sectors. We combine deep industry knowledge with cutting-edge technology to deliver measurable results, helping clients convert digital disruptions into competitive advantages. Our team of seasoned professionals brings decades of combined experience in performance-based marketing, search engine optimization, and media planning.We pride ourselves on our ability to bridge the gap between Wall Street and Silicon Valley, offering insights that drive EBITDA growth through full realization of digital channels. Our client-centric approach ensures tailored solutions that align with business objectives, from paid search strategy to comprehensive digital marketing campaigns. With a track record of success in private equity, B2C, and B2B markets, we continue to be a trusted partner for companies navigating the ever-evolving digital landscape.
Services
Search Engine Marketing
Digital Asset Management
User Experience Platforms
Demand Generation
Meta Search
Display Media
Local Search
Paid Search Management
Details
- Year established: 2003
Highlights and features
- We offer 20+ years of specialized digital marketing expertise since 2003.
- Our team combines Wall Street strategy with Silicon Valley innovation capabilities.
- Proven track record in travel and hospitality digital transformation.
- We implement automated bid management practices for unmatched SEM performance.
- Exclusive network of private equity and growth company clients.
What people say
Measurable results
Increased e-commerce contribution
Seamlessly work across brand relationships
Dramatically increased website revenue
Proven digital asset management
Services
Search Engine Marketing
Our paid search management leverages 20+ years of experience optimizing Google Ads and meta search campaigns. We implement automated bid management practices using industry-leading technology to maximize ROI for hotel brands and growth companies. Our strategic approach combines business rules with big data analysis to deliver consistent performance improvements across digital channels.
Digital Asset Management
We specialize in optimizing digital visibility for hospitality properties through strategic asset management. Our services include channel mix optimization, paid/organic placement strategies, and conversion rate improvements. With expertise across hotel segments and global markets, we help owners and operators maximize their digital ROI while aligning with property asset management goals.
User Experience Platforms
Our UX strategy focuses on designing revenue-generating digital experiences through data-driven optimization. We deliver measurable improvements in conversion rates across devices while ensuring compatibility with digital demand drivers. Our advisory services cover best practices for agency selection, deployment strategies, and post-launch optimization techniques that create ongoing value.
Demand Generation
We develop customized digital marketing programs that connect business goals with effective channel strategies. Our approach combines emerging technology insights with consumer behavior analysis to create innovative campaigns that drive optimal visibility and demand across fragmented media channels while delivering measurable revenue improvements.
Meta Search
Our meta search expertise extends beyond traditional comparison shopping to include comprehensive visibility management across price aggregators. We optimize listings and bidding strategies to ensure maximum exposure in competitive markets while maintaining cost-effective customer acquisition through integrated digital campaigns.
People
Jack Feuer
Chief Executive Officer
Founded Digital Marketing Works in 2003 with 35+ years of marketing experience. Developed digital strategies for Fortune 500 companies and pioneered performance-based programs at HBR Interactive and Flooz.com. Holds economics degree from Duke and MBA from Harvard.
Jill O'Brien
Senior Vice President Media
20-year media expert with pioneering experience in online marketing since 1996. Former Media Director at Modem Media, managing campaigns for AT&T and Delta Airlines. Recognized for developing industry standards in digital advertising and online sponsorships.
Chris Breisacher
Digital Asset Manager
17-year digital hospitality marketing veteran specializing in online visibility and revenue growth. Successfully managed web presence launches for Waldorf Astoria and Hilton Curio Collection properties. Combines hotel-specific expertise with technical implementation knowledge.
Questions
What industries do Digital Marketing Works specialize in?
We focus primarily on travel and hospitality sectors, including hotel brands, property owners, and private equity firms in the space.
How does your agency approach digital transformation?
We combine 20+ years of digital marketing experience with industry-specific insights to create customized strategies that convert technological disruption into competitive advantages.
What sets your SEM services apart?
Our automated bid management system uses business rules with 20 years of data analysis to deliver consistent ROI improvements across paid search campaigns.
Do you work with private equity firms?
Yes, we partner with private equity clients to maximize digital channel profitability for portfolio companies, particularly in the hospitality industry.
How do you measure campaign success?
We use data-driven metrics aligned with client business objectives, tracking ROI, conversion rates, and incremental revenue generation across channels.
What digital channels do you manage?
We handle paid search, meta search, display advertising, local search, and social media through an integrated approach using a unified ad tech stack.
