Business Details
31 Years
experience
Your Strategic Partner for Creative Marketing Solutions
Founded in 1995 by Laurie Fagnani, we are Alaska's premier advertising and marketing agency with a proven track record of delivering creative solutions to both local businesses and multinational corporations. Our team of 20+ experienced professionals specializes in branding, digital advertising, web development, public relations, and multimedia campaigns, with a focus on combining artistic creativity with strategic business thinking. With over 27 years of experience navigating the evolving communications landscape, we've built a reputation for providing personalized service while maintaining the highest standards of professional excellence. Our capabilities are strengthened by our diverse portfolio spanning tourism, healthcare, energy, and technology sectors, and we continuously stay at the forefront of digital trends to maximize our clients' impact. The leadership team brings decades of combined experience in journalism, finance, communications, and technical fields, ensuring comprehensive expertise across all business disciplines.Our approach combines creative problem-solving with data-driven decision making, allowing us to develop targeted strategies that deliver measurable results. We maintain strict standards for both our creative output and professional conduct, believing that character and competence must go hand-in-hand. From crisis communications to multi-channel marketing campaigns, we work collaboratively with clients to craft compelling narratives that resonate with their target audiences. Our investment in the latest digital tools and technologies enables us to provide comprehensive analytics and optimization services. While adapting to technological changes, we've maintained our commitment to core principles of effective communication that have driven client success throughout our history.
Services
Advertising Campaigns
Brand Development
Digital Marketing
Web Development
Public Relations
Video Production
Social Media Strategy
Print Advertising
Radio Production
Crisis Communications
Details
- Year established: 1995
Highlights and features
- We've delivered successful marketing campaigns since 1995 with proven industry expertise
- Our 20+ person team includes specialists in all aspects of modern marketing and communications
- We combine creative thinking with data-driven decision making for optimal results
- Our ISO 9001 certification demonstrates our commitment to quality standards
- We maintain deep expertise in both traditional and emerging digital marketing channels
Associations and certifications
- ISO 9001
What people say
Award-winning work
Deep local knowledge
Creative solutions
Professional team
Effective campaigns
Services
Advertising Campaigns
We develop comprehensive advertising campaigns across multiple platforms including traditional media, digital channels, and social media. Our approach combines creative storytelling with data-driven targeting to maximize campaign effectiveness. With over 27 years of experience in Alaska's unique market, we create campaigns that resonate with local audiences while maintaining national standards of excellence.
Web Development
Our team delivers custom WordPress website development with a focus on user experience and business objectives. We integrate strategic planning with technical expertise to create websites that support marketing goals while maintaining optimal performance. Our developers specialize in creating solutions that combine functionality with visual appeal for both small businesses and large organizations.
Public Relations
We create strategic public relations campaigns that help clients manage their reputations and communicate effectively with stakeholders. Our services include crisis communications, media relations, and brand storytelling that helps organizations maintain positive relationships with their audiences. With experience in high-profile campaigns, we provide comprehensive PR solutions tailored to each client's needs.
Digital Marketing
Our digital marketing services encompass SEO, social media management, and online advertising strategies that help businesses maximize their digital presence. We utilize advanced analytics and optimization techniques to ensure clients' marketing dollars deliver maximum return on investment. Our team stays current with evolving digital trends to provide cutting-edge solutions.
Video Production
We offer comprehensive video production services from concept development to final editing, creating compelling visual content for television, online platforms, and internal communications. Our award-winning team has extensive experience producing content for Alaska's unique business environment while maintaining professional production standards that meet national expectations.
People
Laurie Fagnani
Chief Executive Officer
Founded MSI Communications in 1995 and built it into Alaska's leading advertising agency. She pioneered innovative team-building strategies that deliver superior results, transforming the company from a solo operation to Alaska's top marketing firm with multi-national clients.
Kris Miller
President
Leads strategic planning for our largest clients with her extensive marketing background. She has built strong relationships through her high-energy approach and client-focused mindset, consistently delivering exceptional results while managing hundreds of project details.
Amy Clifford
Chief Financial Officer
Manages all financial operations with precision, bringing 12 years of expertise to MSI Communicationss accounting and finance functions. Her comprehensive knowledge covers general accounting, contract management, and employee benefits administration while maintaining financial stability.
Tara Storter
Creative Director
Leads our art department with a focus on strategic design that drives business results. She brings over 20 years of experience in award-winning design, mentoring creative teams, and developing visual communications that achieve specific business objectives.
Loren Church
Director of Video Services
Award-winning filmmaker with over 25 years of experience creating compelling visual content. He oversees all video production aspects, combining technical expertise with creative vision to deliver broadcast-quality content for Alaska's largest employers.
Questions
What sets MSI apart from other advertising agencies in Alaska?
Our unique combination of creative talent, strategic thinking and deep understanding of Alaskas market sets us apart. With over 27 years of experience and a team of 20+ specialists, we deliver comprehensive solutions that combine traditional expertise with innovative approaches.
Do you work with businesses outside of Alaska?
While we're based in Alaska, we regularly work with multi-national corporations doing business in the state. Our deep understanding of Alaska's unique environment combined with national marketing standards makes us valuable partners for organizations operating in this challenging market.
How do you approach digital marketing campaigns?
We use data-driven strategies combined with creative content development. Our approach includes comprehensive analytics, search engine optimization, and targeted social media campaigns to maximize ROI while maintaining brand consistency across all digital platforms.
What industries do you specialize in?
We have extensive experience in tourism, energy, healthcare, technology, and government sectors. Our team's diverse expertise allows us to create effective marketing solutions for clients across Alaska's varied business landscape.
Can you handle both traditional and digital advertising needs?
Yes, we offer comprehensive services spanning traditional media (TV, radio, print) and digital channels. Our integrated approach ensures consistent messaging across all platforms while optimizing each medium's unique strengths.
How do you ensure campaign effectiveness?
We employ continuous monitoring and optimization through advanced analytics. Our process combines real-time performance tracking with strategic adjustments to maximize campaign impact and ensure marketing dollars are being used efficiently.
