ICOM Network

Business Details

50+ Years

experience

Global Advertising & Marketing Communications Network

ICOM Network is a global collective of owner-led advertising, digital, and marketing communication agencies spanning over 60 countries. We connect brands with audiences through strategic planning, localized insights, and integrated solutions. Our member agencies collaborate seamlessly to deliver high-impact campaigns while maintaining their entrepreneurial independence. With over 80 independent agencies in our network, we combine global reach with local market expertise. Founded in 1965, our organization has evolved from a cross-border collaboration into a leading network covering 95% of the world's markets. We prioritize fostering relationships between agencies to share knowledge, mentor emerging entrepreneurs, and drive brand success across international boundaries.

Our commitment to quality is reflected in our curated membership of top-tier agencies that adhere to rigorous professional standards. Through initiatives like our staff exchange program, we cultivate global perspectives that enhance service delivery for clients operating in multiple regions. Our approach ensures clients benefit from consistent execution of strategies tailored to cultural nuances in every market. With decades of experience coordinating international campaigns, we provide clients with a reliable partner for navigating complex global marketing landscapes.

Services

Branding Digital Marketing Advertising Public Relations Event Planning Media Buying B2B Marketing Content Marketing Loyalty Programs Strategic Consulting

Details

Year established: 1965

Highlights and features

We provide seamless support across 60+ countries through owner-run, independent agencies
Our network covers 95% of global markets with culturally attuned marketing solutions
We facilitate knowledge sharing between 80+ top-tier independent marketing agencies
Our inter-agency staff exchange program cultivates global marketing perspectives
We connect clients with agencies that maintain both strategic oversight and local expertise

What people say

Seamless support across borders Unmatched international capabilities Rich learning and best practices Trusted partners in local markets Effectively handle global expansion

Website

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Services

Global Brand Strategy

We develop cohesive brand strategies that maintain consistency across international markets. Our approach combines global market trends with localized insights to create campaigns that resonate culturally. By leveraging our network of independent agencies, we ensure both strategic oversight and market-specific execution for sustained brand growth.

Digital Marketing

Our digital marketing services span SEO, social media, and programmatic advertising. With expertise in 3D rendering, mobile apps, and analytics, we create immersive online experiences. Our agencies collaborate to deliver regionally optimized campaigns that maintain brand consistency while maximizing digital reach across diverse markets.

Advertising Campaigns

We execute cross-border advertising campaigns combining traditional and digital media. Our network handles TV production, print, and out-of-home advertising with localized creative adaptations. Through shared account management, we ensure consistent messaging while optimizing execution for regional market dynamics and cultural nuances.

Public Relations

Our PR services include media relations, crisis management, and press campaigns. With agencies in 60+ countries, we provide culturally sensitive communications strategies. Our teams coordinate global product launches and reputation management initiatives while maintaining local market relevance through trusted media networks in each region.

B2B Marketing

We specialize in B2B marketing strategies tailored to global business landscapes. Our services include market research, lead generation, and account-based marketing. Through our network's collective expertise, we help clients navigate complex international procurement processes and establish thought leadership in specialized industries across different regions.

People

Emma Keenan

Executive Director

As ICOM's Executive Director, Emma Keenan oversees network operations and strategic development. She manages global agency partnerships and coordinates international marketing initiatives. Her leadership focuses on expanding network capabilities while maintaining entrepreneurial agency independence.

Bob Morrison

Chairman

Bob Morrison serves as Chairman of Morrison Agency and helps shape ICOM's strategic direction. With decades of agency leadership experience, he advocates for independent agency collaboration. He has spearheaded major international campaigns through network partnerships.

Karen Seamen

President

Karen Seamen leads Cramer-Krasselt as President and contributes to ICOM's global strategy. She specializes in cross-border brand positioning and has managed international account expansions. Her expertise helps define the network's service delivery standards.

Tina VonderHaar

CEO

As CEO of Brighton, Tina VonderHaar champions knowledge sharing within ICOM. She has strengthened network collaboration through peer mentoring initiatives. Her agency serves as a regional hub for global campaign implementation across North America.

David Longden

Group CEO

David Longden leads Golley Slater as Group CEO and represents ICOM's European interests. He has facilitated numerous cross-border projects through member agency partnerships. His focus is on expanding the network's capabilities in digital transformation and media planning.

Questions

What regions does ICOM Network cover?

ICOM operates in over 60 countries across all major global markets, with 95% coverage of international business sectors through our network of independent agencies.

How does ICOM ensure consistent service quality?

Our agencies maintain quality through shared account management platforms, staff exchange programs, and collaborative project execution among vetted member organizations worldwide.

What industries do ICOM agencies serve?

We handle campaigns across all major sectors including automotive, technology, healthcare, consumer goods, and B2B industries with specialized local market expertise.

Can non-members collaborate on projects?

While our core network consists of member agencies, we can facilitate partnerships with external providers through our existing network infrastructure when required.

How do I join the ICOM Network?

Membership requires established independent agency status and a vetting process evaluating agency capabilities, market position, and cultural fit with our network values.

What makes ICOM different from holding companies?

Unlike holding companies, we maintain an owner-led agency model that preserves entrepreneurial independence while enabling strategic global collaborations without ownership conflicts.