Lockard & Wechsler

At LWD, we are more than just a DRTV and performance marketing agency; we are the pioneers who wrote the rules for success in this industry. With over three decades of experience and a team of seasoned advertising experts, we have been at the forefront of driving results-oriented marketing strategies for our clients.

Our Capabilities

Our services are built around our proprietary technology that enables us to evaluate and optimize over 150 campaigns each week. This, combined with our team's extensive experience, allows us to deliver unparalleled results in the performance marketing space.

Our capabilities extend to strategic planning, media investment, research, competitive analysis, consumer insights, analytics, reporting, and attribution. Each of these services is designed to provide our clients with a comprehensive approach to achieving their marketing goals.

Strategic Planning

Our strategic planning capabilities are supported by a robust research and analytics tool chest. We combine cutting-edge tools with a culture built around understanding performance and clearance. This enables us to develop strategies that are tailored to meet the unique needs of each client.

Media Investment

We leverage our considerable clout and influence in the media marketplace to secure the most attractive, efficient, and scalable media opportunities for our clients. With tens of millions of dollars in media placed monthly, we continually take the pulse of the marketplace to ensure our clients receive the best possible return on investment.

Research, Competitive Analysis, Consumer Insights

Our commitment to research, data, and analysis is supported by over $1 million a year in syndicated research and systems development. This, combined with our extensive direct marketing experience, identifies powerful consumer insights that drive every strategy we develop and decision we make.

Analytics, Reporting, and Attribution

Our proprietary analytics tool, MediaPro, and our integrated media attribution model, SmartMatch360, are fully customizable and can accommodate nearly all data and reporting needs for any direct marketing campaign. We insist on measurement in everything we do, which helps us maintain nimble and flexible media plans as we immediately tackle inefficiencies upon detection.

What Our Clients Say

At LWD, we take pride in the long-lasting relationships we've built with our clients. Here's what some of them have to say about our services:

"LWD has a great combination of strategy, analytical skills, and tactical know-how to achieve our growth goals. They have continually been adaptable to the ever-changing needs of our business." - Paul Hillen, Director of Growth Marketing, Tommy John

"As the Qunol business has grown, so has our partnership with LWD. They've been an indispensable part of our success." - Peter Boutros, CEO & Founder, Quten Research

"LWD is not only the most strategic and analytical company in the business, but they also treat every product and brand as if it's their own and every client's dollar as if it's their own." - Michael Weinstein, CEO, Jam Direct

Our Team

Meet the industry's most accomplished team of performance marketing disruptors. Our team is made up of seasoned advertising experts who draw on decades of experience to complete the performance marketing puzzle for our clients.

At LWD, we believe in building long-term relationships with our clients and delivering results-oriented marketing strategies that meet their unique needs. If you're looking for a partner who can help take your business to the next level, look no further than LWD.