Business Details
Expert Automotive Digital Marketing in Atlanta, GA
We have spent over 30 years pioneering automotive marketing strategies that deliver measurable results for our clients. Our team combines data-driven insights, innovative technology, and creative solutions to optimize customer acquisition and retention. By dissecting the customer journey, we develop personalized omnichannel campaigns that align with your business objectives. As a trusted partner, we prioritize client success through dedicated support, certified expertise, and a proven track record in the automotive industry. Our solutions span digital advertising, direct marketing, lifecycle strategies, and data analytics to maximize your marketing ROI. 
Services
Digital Marketing
Social Advertising
Display Advertising
Retargeting
Paid Search
Direct Marketing
Email Marketing
Phone Call Solutions
Lifecycle Marketing
Data Solutions
Highlights and features
- We have over 30 years of specialized experience in automotive marketing.
- Our data-driven approach targets measurable ROI through personalized strategies.
- We offer certified experts with Google, Yahoo!, and Bing paid search certifications.
- Our omnichannel solutions integrate digital and direct marketing seamlessly.
- We provide strategic consultation and dedicated customer success management.
Associations and certifications
- Google Premier Partner
What people say
Increased sales performance
High return on investment
Effective digital campaigns
Improved customer retention
Effective omnichannel marketing
Services
Digital Marketing
Our digital marketing solutions leverage real-time personalization and omnichannel strategies to engage automotive consumers. Predictive modeling and AI-driven targeting identify high-intent buyers across devices and platforms. This approach increases visibility, drives conversions, and delivers measurable ROI for dealership clients while reducing traditional media costs.
Social Advertising
We create targeted social media campaigns on platforms like Facebook and Instagram to reach in-market automotive shoppers. Lookalike audiences and micro-targeting expand brand awareness and drive sales. Creative services and strategic planning ensure consistent messaging that converts casual browsers into dealership customers.
Retargeting
Our retargeting solutions keep dealership brands top-of-mind through personalized ads across websites and devices. By re-engaging previous visitors, we increase conversion rates 7x compared to standard campaigns. Contextual targeting and cross-device tracking ensure continuity throughout the customer journey.
Paid Search
Certified experts manage Google, Yahoo!, and Bing campaigns to position dealerships where buyers search. Advanced keyword strategies and bid optimization maximize visibility for purchase-intent queries. This targeted approach improves click-through rates while maintaining budget efficiency for automotive service and sales.
Data Solutions
We transform automotive client data into actionable insights through advanced analytics. Audience IQ platform provides single-customer views for personalized marketing. Predictive modeling identifies retention opportunities, while performance tracking enables continuous strategy improvement for maximum marketing effectiveness.
People
Eric Mercado
Partner, EVP of Client Success
With decades of automotive marketing experience, Eric leads client success initiatives, ensuring strategic alignment and measurable outcomes for dealership partners.
Laura Beane
Director of Enterprise Client Success
Laura manages enterprise client relationships, focusing on campaign optimization and long-term growth strategies for major automotive brands.
Lisa Bisceglia
Director of Data Science & Analytics
Lisa leads data-driven strategy, translating complex analytics into actionable insights that boost marketing performance and client ROI.
Mike Pandher
SVP of Technology & Operations
Mike oversees technological innovation, ensuring cutting-edge platforms like Audience IQ deliver seamless omnichannel marketing solutions.
Laura Cardona
Director of Strategic Accounts
Laura develops strategic partnerships, aligning GSM's marketing solutions with individual dealership networks' long-term objectives.
Questions
What automotive marketing services do you offer?
We provide digital marketing, social advertising, retargeting, paid search, direct marketing, and data analytics tailored to automotive dealerships.
How does your digital marketing help car dealerships?
Our platform targets in-market buyers across devices, improving visibility and conversion rates while reducing traditional media costs by up to 60%.
Do you work with all types and sizes of dealerships?
Yes, we serve automotive dealers of all sizes, from single franchises to large dealership groups nationwide.
How do you measure campaign effectiveness?
We use ROI analysis, conversion tracking, and performance dashboards to demonstrate measurable results from all marketing initiatives.
Can you help improve service department revenue?
Yes, our lifecycle marketing targets service opportunities post-purchase, increasing retention and parts sales through personalized campaigns.
How can I start working with GSM Marketing?
Contact us via phone or online form to schedule a demo with our fixed-ops marketing experts and discuss customized solutions.
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