Business Details
28 Years
experience
Creative Marketing & Project Management Solutions
Founded in 1998, our firm has established itself as a trusted partner in marketing and project management, serving clients in downtown Asheville, North Carolina. We combine decades of marketing expertise with a commitment to clear communication, adaptability, and efficient project execution to deliver impactful results. Our team specializes in supporting environmental initiatives, arts organizations, healthcare nonprofits, and family-owned businesses through tailored strategies. With access to a network of creative professionalsincluding designers, photographers, videographers, and web developerswe produce compelling campaigns that resonate with target audiences. Our approach emphasizes collaboration, resource optimization, and maintaining brand consistency across all platforms.We pride ourselves on understanding the unique needs of each client, whether local or national, to craft solutions that drive visibility and growth. Our track record demonstrates an ability to transform complex challenges into opportunities for meaningful engagement. By prioritizing transparency and client-centric service, we build long-term partnerships grounded in mutual trust and measurable outcomes. The firm remains dedicated to evolving with industry trends while upholding core values of integrity and excellence. This foundation enables us to consistently exceed expectations in an ever-changing marketing landscape.
Services
Marketing Strategy
Public Relations
Brand Management
Advertising
Digital Content
Social Media
Event Planning
Project Management
Media Relations
Creative Direction
Details
- Year established: 1998
Highlights and features
- We offer 25+ years of experience in niche marketing for environmental and arts sectors.
- Our team combines creative talent with efficient project management expertise.
- We specialize in crafting strategies for family-owned businesses and nonprofits.
- We maintain a network of vetted designers, photographers, and developers.
- Our local Asheville knowledge informs culturally relevant marketing approaches.
Services
Marketing Strategy
We develop customized marketing strategies aligned with client goals through comprehensive analysis and targeted execution. Our approach combines industry research, audience insights, and resource optimization to maximize impact. Clients benefit from measurable outcomes and adaptive planning that evolves with market demands.
Brand Management
Our brand management ensures cohesive messaging across all platforms while preserving unique brand identities. We maintain visual and tonal consistency through style guides, asset libraries, and cross-channel coordination. This builds recognition and trust while adapting to emerging marketing trends and technologies.
Public Relations
We implement integrated PR strategies combining traditional media outreach with modern reputation management techniques. Services include press release distribution, media training, crisis communication planning, and digital narrative control. This protects brand integrity while enhancing public perception through strategic storytelling.
Event Planning
From intimate gatherings to large-scale public events, our team provides end-to-end planning and execution. We handle logistics coordination, vendor management, and stakeholder communication to ensure seamless experiences. Our expertise extends to both physical and hybrid event formats with measurable engagement outcomes.
Creative Direction
We lead creative teams to produce visually compelling content through strategic art direction and concept development. Our process involves talent coordination, concept refinement, and quality control across multimedia formats. Clients receive innovative solutions that balance artistic excellence with marketing objectives.
People
Hayley Benton
Content Manager
Manages content strategy and creation, ensuring consistent brand messaging across digital and print platforms while coordinating creative teams.
Kate Justus
Project Manager
Oversees project timelines and resource allocation, ensuring efficient execution of marketing campaigns and client deliverables within scope and budget.
Keely Knopp
Project Manager
Coordinates cross-functional teams and manages client communications, maintaining organizational clarity for complex marketing initiatives and event logistics.
Josie Spence
Marketing Assistant
Supports campaign execution and market research efforts, assisting with data analysis and implementation of digital marketing strategies.
Jeff Howell
Principal
Provides strategic leadership and client relationship management, leveraging extensive marketing experience to guide high-level campaign development and business growth.
Questions
What industries do you specialize in?
We focus on environmental conservation, arts organizations, healthcare nonprofits, and family-owned businesses with tailored marketing strategies.
How do you handle project management?
We use structured methodologies with dedicated managers to ensure timely delivery, budget adherence, and clear communication throughout the project lifecycle.
Can you support national brands?
Yes, while based in Asheville, we work with both local startups and national organizations to develop scalable marketing solutions.
What creative resources do you access?
We collaborate with vetted designers, photographers, videographers, and web developers to create comprehensive multimedia campaigns.
How do you measure campaign success?
We use analytics tools to track KPIs like engagement rates, lead generation, and brand visibility improvements aligned with client objectives.
Do you handle crisis communications?
Yes, our public relations team develops proactive reputation management strategies and responsive crisis communication plans.
