Business Details
19 Years
experience
Your Trusted Partner for Performance Marketing Solutions
Founded in 2007 by industry pioneers Andy Cantos and Mike Tabasso, Gen3 Marketing stands as the largest and most awarded independent affiliate marketing agency globally. With over 200 seasoned professionals across six continents, we combine decades of expertise with cutting-edge AI-driven strategies to deliver unparalleled results for 500+ clients in financial services, retail, and travel. Our acquisition of four top-tier agencies in 2023 consolidated our leadership, enabling us to leverage proprietary data and 20+ years of industry-first innovations. We specialize in creating client-centric solutions through affiliate management, Performance PR, Amazon marketing, and paid media, achieving an average 10:1 return on ad spend.Recognized for pioneering techniques now considered industry standards, our team functions as an extension of clients' internal operations, ensuring seamless collaboration. We maintain stringent compliance protocols and transparent reporting while fostering strategic publisher relationships that maximize ROI. Our commitment to innovation was demonstrated through the industrys first multi-perspective affiliate marketing study, redefining full-funnel strategies. Backed by clients like GUESS and Nutribullet who credit us with exponential revenue growth, we continue to shape digital marketings future while upholding our founding principle: obsessing over clients highest possible ROI.
Services
Affiliate Marketing
Performance PR
Amazon Affiliate Services
Paid Media Management
Influencer Marketing
AI SEO
Details
- Year established: 2007
Highlights and features
- Two decades of affiliate marketing innovation and industry-first methodologies
- Proprietary data access from 500+ active client programs
- 200+ seasoned professionals with specialized publisher relationship expertise
- Proven 10:1 average return on ad spend delivery
- Unmatched publisher network spanning six continents
What people say
Proactive, organized team
Strong revenue growth
Expert strategic guidance
Timely delivery proven
Excellent communication
Services
Affiliate Marketing
We specialize in creating and optimizing comprehensive affiliate programs that drive revenue growth across financial services, retail, and travel sectors. Through proprietary data analysis and strategic publisher partnerships, our experts identify high-performing commission structures and placements that boost ROI while maintaining margin goals. With the industry's largest network of publishers and access to exclusive platform features, we deliver tailored growth strategies for businesses of all sizes.
Performance PR
Our exclusive Performance PR division secures premium content placements in top-tier publications like Allure and Rolling Stone to drive measurable sales growth. By merging traditional PR with affiliate marketing analytics, we create performance-driven media relationships that enhance brand credibility. Our team expertly navigates editorial calendars and commission structures to maximize both brand visibility and conversion rates through strategic content placements.
Amazon Affiliate
We optimize Amazon seller success through strategic affiliate partnerships that improve product visibility and sales velocity. For 3P sellers, we maximize Amazon Brand Referral Bonus benefits while managing commission structures to maintain profitability. Our team leverages relationships with major networks like Levanta to ensure optimal ASIN performance and implements data-driven strategies that boost organic rankings through external traffic generation.
Paid Media Services
Our paid media specialists manage multi-channel campaigns across Google, Amazon, and social platforms to drive targeted traffic and conversions. Through continuous A/B testing and audience segmentation, we optimize ad spend efficiency while aligning with clients' budget constraints. The team employs advanced tracking technologies to measure campaign effectiveness and implements strategic retargeting initiatives that improve conversion rates across search, display, and social media channels.
Influencer Marketing
We develop full-funnel influencer campaigns that combine social media reach with affiliate marketing accountability. Our vetted network spans macro to nano-influencers, allowing strategic audience targeting based on engagement metrics and niche expertise. Through paid media amplification of influencer content and performance-based commission structures, we transform awareness campaigns into measurable sales drivers while maintaining brand integrity across fashion, beauty, and lifestyle sectors.
People
Andy Cantos
Founder
Co-founded Gen3 Marketing in 2007 after two decades of digital marketing experience. Pioneer of early affiliate marketing techniques now considered industry standards. Drives innovation strategy for the world's largest independent affiliate agency.
Mike Tabasso
Founder
Industry veteran with affiliate marketing expertise since the dot-com era. Co-founded Gen3 Marketing in 2007, establishing its reputation as a performance marketing trailblazer. Oversees strategic expansion and maintains client-focused innovation principles.
Joyce Tse
Digital Marketing Manager
Successfully launched affiliate program during key Q4 season, achieving immediate ROI. Recognized for strategic partnership in optimizing return on ad spend through collaborative campaign development and continuous performance analysis.
Lucy Whitear
Performance Marketing Executive
Experienced in collaborative campaign execution, leveraging Gen3's industry expertise to capitalize on real-time opportunities. Actively engages in strategic planning processes while maintaining deep knowledge of affiliate marketing dynamics.
Lucas Dyson
Ecommerce & Digital Marketing Manager
Multi-brand implementation specialist with five years of continuous partnership. Recognized for strategic growth recommendations that resulted in expanded program adoption across organizational brands, enhancing overall digital marketing effectiveness.
Questions
What is affiliate marketing?
Affiliate marketing is a performance-based channel where publishers earn commissions by promoting brands through tracked links or coupon codes. We optimize this process by securing high-quality publisher partnerships that drive measurable conversions.
Why choose Gen3 for affiliate management?
We offer unmatched scale with 500+ client programs, 20+ years of proprietary data, and industry-leading 10:1 average ROAS. Our expertise spans all verticals and includes strategic publisher relationships across six continents.
How do you measure campaign success?
We provide customized reporting on key metrics including ROI, ASIN performance, ROAS, press hits, and audience engagement through integrated affiliate and PR KPI tracking systems.
Can you work with existing programs?
Yes, we specialize in optimizing established programs. Our team either takes full management responsibility or collaborates with existing teams to improve performance and publisher relationships.
What industries do you serve?
We work across financial services, retail, travel, beauty, fashion, and technology sectors, with specialized expertise in B2B, e-commerce, and marketplace optimization strategies.
How do you find affiliate partners?
Our dedicated development team evaluates hundreds of publishers annually, using proprietary data and performance benchmarks to identify partners that align with each client's specific brand requirements.
