Marketing Science Institute

At the Marketing Science Institute (MSI), we are dedicated to advancing the scientific practice of marketing by bridging the gap between industry and academia. As a non-profit member organization and a division of the Advertising Research Foundation, we have been at the forefront of marketing science and research since 1961. Our mission is to create a unique community that brings together leading marketers from the world's best companies and marketing's most renowned scholars to create an unbiased platform for scientific research, purposeful collaborations, and unparalleled peer-to-peer networking.

Our Services

MSI offers a wide range of services and opportunities for companies, marketing professionals, and academics to get involved and stay ahead in the ever-evolving marketing landscape. Our member companies have access to cutting-edge research, webinars, conferences, and roundtables that provide insights and solutions to real-world marketing problems. Our academic community develops new knowledge and engages in innovative programs and academic-industry collaborations that address the most pressing marketing challenges.

Our resources include a comprehensive library of working papers, webinars, and podcasts that are available to our members. We also provide opportunities for companies to get involved in our research initiatives and for academics to collaborate with industry experts on projects that advance the scientific practice of marketing.

Our Community

Our community is comprised of leading marketers, scholars, and industry experts who are passionate about advancing the scientific practice of marketing. Our members come from the world's best companies and top universities, and they are committed to sharing their knowledge and expertise to create a more informed and effective marketing community.

Our Expertise

MSI is led by marketing's most distinguished scholars who are committed to advancing the scientific practice of marketing. Our expertise spans a wide range of marketing disciplines, including advertising, consumer behavior, competition and markets, innovation and new product development, and corporate social responsibility.