Business Details
33 Years
experience
Your Trusted Partner for Advertising & Marketing Solutions
Founded in 1993 by Gary Lay, Agency GWL has evolved from its origins as GWL Advertising into a certified Woman-Owned Small Business and Minority and Women Owned Business Enterprise (MWBE) by the Arkansas Economic Development Commission. Co-owned by Christy Vandergriff and Julie Barnett, our agency combines decades of industry experience with innovative strategies to deliver impactful marketing solutions. We specialize in brand building, digital marketing, traditional advertising, and web design, leveraging our in-house sister company, See Spot Run Productions, for creative execution.Our team of experts prioritizes client success through research-driven strategies, customized campaigns, and a commitment to staying ahead of industry trends. With recognition as a top Arkansas digital marketing company by DesignRush and Google Partner status, we ensure clients receive cutting-edge solutions backed by technical expertise and creative excellence. Our approach emphasizes transparency, collaboration, and measurable results, serving businesses seeking to enhance their market presence and achieve long-term growth.
Services
Brand Building
Digital Marketing
Traditional Advertising
Web Design
Logo Development
Social Media Management
Search Engine Optimization
Content Creation
Details
- Year established: 1993
Highlights and features
- We have over 30 years of experience in integrated marketing and advertising.
- Our certified MWBE status reflects our commitment to diversity and inclusion.
- We offer in-house production capabilities through our sister company, See Spot Run Productions.
- Our Google Partner status provides access to advanced advertising tools and training.
- We deliver comprehensive, end-to-end marketing solutions tailored to client goals.
Associations and certifications
- Arkansas Economic Development Commission (MWBE)
- Google Partner
Services
Brand Building
Our brand-building services help businesses establish a strong market presence through strategic identity development, including logo design, messaging frameworks, and comprehensive style guides. We conduct industry research and competitor analysis to create unique brand positioning that resonates with target audiences. Our approach ensures consistent brand representation across all marketing channels, enhancing recognition and customer loyalty.
Digital Marketing
We develop data-driven digital marketing campaigns that combine SEO, social media management, and targeted advertising to boost online visibility and engagement. Our team creates compelling content strategies and leverages geofencing technology for precise audience targeting. With monthly performance reporting, we ensure continuous optimization to maximize ROI and achieve measurable business growth for our clients.
Web Design
Our web design services focus on creating user-friendly, scalable websites that align with brand identity and business objectives. We prioritize UX/UI design principles to ensure intuitive navigation and mobile responsiveness. The team provides ongoing maintenance, including security updates and content management, to keep websites current and effective in meeting evolving client needs.
Traditional Advertising
We produce high-impact traditional advertising campaigns across print, outdoor, and broadcast media, complemented by OTT streaming services. Our in-house production team creates engaging TV commercials and print materials designed to drive audience action. By integrating traditional and digital strategies, we help brands maintain consistent messaging across all consumer touchpoints.
Social Media Management
Our social media services include platform-specific content creation, audience engagement strategies, and performance analytics for platforms like Facebook and Instagram. We develop customized content calendars and advertising campaigns to build brand awareness and foster customer relationships. Our approach combines creative storytelling with targeted outreach to maximize social media ROI.
People
Christy Vandergriff
President & Creative Director
Christy leads creative strategy at Agency GWL, bringing 20+ years of branding expertise and a proven track record in developing award-winning campaigns for regional and national clients.
Julie Barnett
Vice President & Account Director
Julie oversees client relations and account management, ensuring strategic alignment between client goals and creative execution through her 15 years of marketing leadership experience.
Gary Lay
Consultant
As founder of Agency GWL, Gary provides strategic guidance based on 30+ years of industry experience shaping the agency's evolution into a modern marketing solutions provider.
Amanda Porter
Business Manager
Amanda manages financial and operational aspects of the agency, ensuring efficient project delivery and client satisfaction through her 10 years of business operations expertise.
Laura Hendrix
Media Director
Laura leads media strategy and campaign execution, leveraging her 12 years of experience in traditional and digital media planning to optimize client advertising effectiveness.
Questions
What services does Agency GWL offer?
We provide brand building, digital marketing, traditional advertising, web design, and social media management services tailored to businesses' specific needs.
Is Agency GWL certified as a minority-owned business?
Yes, we are certified as a Minority and Women Owned Business Enterprise (MWBE) by the Arkansas Economic Development Commission.
How long has Agency GWL been in business?
Our agency was founded in 1993 as GWL Advertising and has operated as Agency GWL since our rebranding while maintaining continuous service.
Do you serve clients outside Little Rock?
While based in Little Rock, AR, we work with clients across various regions through our digital capabilities and strategic partnerships.
What sets Agency GWL apart from other marketing agencies?
Our combination of Google Partner status, MWBE certification, in-house production capabilities, and 30+ years of experience differentiate our comprehensive approach.
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