Empowering Businesses to Reach New Heights
GWL, formerly known as GWL Advertising, has been a mainstay in the industry for decades. Founded in 1993 by Gary Lay, the agency has evolved into a Woman-Owned Small Business and an Arkansas Economic Development Commission certified Minority and Women Owned Business Enterprise (MWBE). Co-owned and led by Christy Vandergriff and Julie Barnett, GWL brings a unique vision and forward-thinking perspective to every project, ensuring that each one is handled with the utmost care and attention to detail.
Our Solutions & Services
At GWL, we offer a wide range of solutions and services designed to help take your company to the next level. Whether you're looking to build your brand or grow your business, we have a solution to fit your needs.
Brand Building
One of the most important aspects of any business is its brand. At GWL, we understand the value of a strong brand and can help you identify the best way to showcase your company, product, or service. We'll work with you to develop your company's name, logo, brand identity materials, and more, ensuring that your brand stands out from the competition.
Digital Marketing
In today's digital age, a strong online presence is essential for any business. At GWL, we can help grow your brand and business through research, strategy, clever writing, engaging visuals, content calendar development, implementation, and reporting. Our team of experts will work with you to create a custom digital marketing plan designed to help you achieve your business goals.
Traditional Advertising
Even in today's digital world, traditional advertising still has a place. At GWL, we excel at creating ads that engage your target audience. Our in-house sister company, See Spot Run Productions, specializes in creating ads that grab attention and get results.
Web Design & Development
A well-designed, user-friendly website is essential for any business. At GWL, we strive to design and develop websites that are optimized for user experience and structured to maximize scalability as the needs of the client evolve. Our team of experienced web designers and developers will work with you to create a website that not only looks great, but also drives results.
The GWL Team
At GWL, we're more than just a team - we're a family. Our team is a mix of creative intro- and extroverts with Don Draper good looks and effortless talent who create the best damn campaigns for our clients. We're shaken, not stirred. We're storytellers and innovators. We're buzz-builders and social butterflies. We're trendsetters and difference makers. We're young, old, hip, nerdy. We can drop it like it's hot. We can play it cool. We're crazy. We're good. We are GWL.
Overall Experience
The reviews highlight the differences in experiences with the agency. One reviewer had a positive encounter, while the other had a negative experience.
Positive Aspects
Responsive and Accommodating
The agency was praised for its responsiveness and ability to accommodate various needs, including info videos, sales reels, social media, websites, and traditional advertising. The reviewer felt valued and supported, regardless of their budget.
Negative Aspects
Unwanted Following
On the other hand, the agency was criticized for allegedly adding someone to their followers without their consent. This reviewer felt disrespected and frustrated by this unwanted action.

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