Business Details
20 Years
experience
Global Sports Marketing & Sponsorship Experts
Established in 2006 by Steve Brunner, King of the Mountain Sports Marketing has become a leader in sports marketing, branding, and sponsorship consulting. Our team has developed over 20 world-class brands for organizations including National Governing Bodies and International Federations. With decades of collective experience, we specialize in strategic sponsorship planning, event marketing, and media operations for global sporting events. Our expertise in securing $110 million in corporate sponsorships and generating $1.3 billion in earned media impressions demonstrates our ability to deliver measurable results.Through integrated approaches to branding, communications, and digital marketing, we create economies of scale for clients ranging from Olympic organizations to professional sports leagues. Our work spans iconic events like the Amgen Tour of California, World Cyber Games, and Cyclocross World Championships. As a trusted partner, we combine deep industry knowledge with innovative strategies to build enduring brand equity and maximize client visibility.
Services
Sports Sponsorship Strategy
Brand Development
Event Marketing
Media Communications
Digital Campaigns
Olympic Organization Consulting
Details
- Year established: 2006
Highlights and features
- We have 33 years of experience in international sports marketing leadership
- Proven track record developing 20+ world-class sports brands
- Successfully secured $103M+ in corporate sponsorships through strategic packaging
- Managed communications for eight Olympic Games and 16 FIBA World Championships
- Expertise in integrating media operations across 100+ countries
Services
Sports Sponsorship Strategy
Develop strategic sponsorship programs that have generated over $103 million for clients. Our approach combines asset valuation, brand alignment, and ROI measurement to create mutually beneficial partnerships. We specialize in packaging rights across cycling tours, Olympic events, and esports championships.
Brand Development
Create world-class brand identities for sports organizations and events. Our process includes market positioning, visual identity systems, and brand activation strategies that have elevated 20+ organizations globally. We deliver cohesive branding across print, digital, and live event environments.
Event Marketing
Execute integrated marketing campaigns for major sporting events. From grassroots engagement to international media outreach, our strategies have attracted 21 million spectators through targeted advertising, media partnerships, and community activation programs across cycling, lacrosse, and esports events.
Media Communications
Develop comprehensive PR plans that have generated 4.1 billion media impressions. Our services include press operations, media relations, and content distribution across 100+ countries. We specialize in live event coverage, press conference management, and journalist relations for international sporting competitions.
Digital Campaigns
Implement digital marketing strategies that combine website development, social media management, and content creation. Our team handles online brand presence for events like the Maryland Cycling Classic, integrating web platforms with on-ground activations to maximize audience engagement and sponsorship value.
People
Steven Brunner
Founder & President
33-year sports marketing veteran with Olympic and World Championship experience. Former executive at U.S. Olympic Committee and Turner Sports. Created $250M+ in sponsorship assets. Collegiate athlete and professional triathlete. Holds a BA in Communications.
Craig Miller
Director of Marketing & Communications Services
40-year international sports communications expert. Former USA Basketball chief spokesperson covering 8 Olympics including the Dream Team. Organized press operations for NCAA championships and Paralympic teams. Collegiate football player with media relations expertise.
Katrina Younce
Director of Communications
20-year PR specialist with NBC Universal and G4 Networks experience. Managed communications for Vans US Open of Surfing and Michael Phelps' brand. University of Montana graduate with sports media expertise. Former collegiate swimmer.
Keegan Brunner
Director of Creative and Digital Management
Digital strategy leader with cybersecurity and web development background. Directed creative operations for Amgen Tour of California and Cyclocross World Cup. Former EMT with technical expertise in event website development and digital asset management.
Rebecca Reza
Social Media & Communications Specialist
10-year cycling media expert with Bicycling Magazine and Velonews contributions. Bilingual journalist covering Latin American sports. Holds communications degree with specialization in classical music and multilingual content creation for global audiences.
Questions
What sports marketing services do you specialize in?
We specialize in sponsorship strategy, brand development, event marketing, media communications, and digital campaigns for global sports organizations.
Which types of clients do you work with?
Our clients include Olympic federations, national governing bodies, professional sports leagues, and international event organizers across cycling, basketball, esports, and lacrosse.
How do you measure marketing campaign success?
Through quantifiable metrics like sponsorship revenue generated ($103M+), media impressions achieved (4.1B+), and audience engagement across traditional and digital platforms.
Can you handle international event marketing?
Yes, we've executed campaigns in 100+ countries with experience managing multi-language outreach and cross-cultural brand positioning for global sporting events.
What makes your agency different?
Our unique combination of Olympic-level experience, $250M+ sponsorship expertise, and integrated approach combining creative, technical, and strategic elements delivers measurable results.
How do you approach sponsorship activation?
We create experiential programs integrating corporate hospitality, media partnerships, and community engagement to maximize sponsor ROI and brand visibility.
