Business Details
47 Years
experience
Your Trusted Integrated Marketing Partner Atlanta
We are a full-service marketing agency rooted in collaborative relationships and strategic innovation. Since 1979, we have specialized in strengthening consumer-brand connections through integrated campaigns spanning brand strategy, digital marketing, public relations, and media solutions. Our approach combines data-driven insights with creative storytelling to deliver measurable impact for clients across diverse industries. By maintaining an in-house team of experts in strategy, creative design, media planning, and analytics, we help brands move faster and think smarter. Our proprietary Partnership360 platform provides real-time marketing analytics to optimize campaign performance and maximize ROI.With offices in Atlanta and Naples, we serve both local markets and national clients, prioritizing transparency, partnership, and shared success. Our crisis management expertise and reputation management services ensure brands maintain credibility in challenging situations. Through customized website development and SEO strategies, we create digital experiences that drive engagement and conversions. Our commitment to curiosity and collaboration has established us as one of Atlanta's most enduring agencies, continuously evolving to meet the changing needs of modern marketers.
Services
Go-to-Market Strategy
Brand Positioning
Paid Media
Public Relations
Website Development
Crisis Management
Social Media Campaigns
SEO Optimization
Influencer Marketing
Marketing Analytics
Details
- Year established: 1979
Highlights and features
- We offer integrated marketing services across brand, digital, media, and PR since 1979
- Our proprietary Partnership360 platform provides real-time marketing analytics
- Dedicated crisis management and reputation protection expertise available
- Dual office presence in Atlanta and Naples enables regional market specialization
- Proven success with complex rebranding projects for healthcare and agricultural sectors
What people say
Measurable results
Innovative strategies
Expert crisis management
Strong healthcare sector knowledge
Services
Integrated Marketing Strategy
Our integrated marketing strategy combines brand positioning, digital campaigns, and public relations to create cohesive brand narratives. We develop data-informed plans that align with business objectives while maintaining creative flexibility. The Partnership360 analytics platform tracks campaign performance in real time, enabling adaptive strategies that maximize ROI through 360-degree brand visibility.
Brand Positioning & Messaging
We craft distinct brand identities through comprehensive market analysis and consumer insights. Our approach establishes clear value propositions and consistent messaging frameworks that resonate across multiple touchpoints. This includes developing brand voice guidelines, competitive differentiation strategies, and emotional connection points that drive market differentiation for long-term brand equity growth.
Public Relations Services
Our PR division specializes in media relations, crisis communications, and reputation management. We implement proactive media outreach programs and develop contingency plans for potential brand threats. The service includes press material development, spokesperson training, and social media monitoring to maintain consistent brand messaging during critical periods.
Social Media Campaigns
We create platform-specific social media strategies that combine organic content with targeted advertising. Our approach uses consumer behavior data to optimize engagement through influencer partnerships and trending content formats. The service includes NIL (Name, Image, Likeness) campaign development in partnership with athletic organizations for authentic brand storytelling.
Marketing Analytics Platforms
Partnership360 is a proprietary marketing analytics platform that aggregates data from 86+ digital sources including social media, e-commerce, and advertising platforms. It provides customized dashboards with AI-driven insights and human-reviewed analysis to optimize campaign performance. The system includes ROI calculators and predictive modeling tools for data-informed marketing decisions.
People
Amanda Lucey
CEO
As CEO of The Partnership, Amanda Lucey leads strategic growth initiatives while maintaining client relationships. With extensive industry experience, she focuses on fostering collaborative team dynamics and driving innovative marketing solutions for major healthcare and technology clients.
Sela Missirian
EVP, Strategy & Business Development
Sela Missirian directs strategic planning and business growth initiatives. She specializes in market analysis and client acquisition strategies, with a focus on expanding the agency's healthcare marketing expertise through data-driven approach to client partnerships.
Charlie Legg
SVP, Integrated Media
As SVP of Integrated Media, Charlie Legg oversees media strategy development across traditional and digital platforms. He leads NIL campaign execution for athletics partnerships and manages multi-channel advertising campaigns that blend performance marketing with brand storytelling.
Alex Loehrer
VP, Partnership Health
Alex Loehrer specializes in healthcare marketing strategies, working closely with medical clients on brand positioning and go-to-market initiatives. His expertise includes developing awareness campaigns for complex healthcare facilities like HSS at NCH orthopedic center.
Greg Grantham
Creative Director
Greg Grantham leads the agency's creative team in developing brand identities and campaign visuals. With award-winning experience, he focuses on translating strategic messaging into compelling creative assets that have driven successful rebranding projects for major clients.
Questions
What industries does The Partnership specialize in?
We focus on healthcare marketing, particularly hospital systems and medical facilities, alongside agricultural sector branding for organizations like GFVGA.
How does Partnership360 analytics platform work?
Our proprietary platform aggregates data from 86+ marketing channels, providing real-time analytics with AI insights and human-reviewed analysis to optimize campaign performance and measure ROI.
Do you offer NIL marketing solutions?
Yes, we develop Name, Image & Likeness campaigns primarily for sports organizations and athletes, combining traditional marketing with influencer strategies.
What geographic areas do you serve?
While headquartered in Atlanta with a Naples office, we serve national clients across industries including healthcare, technology, and agricultural sectors.
How do you handle crisis communications?
Our PR team provides proactive reputation management plans and reactive crisis response strategies including media training, messaging frameworks, and stakeholder communication protocols.
What makes your agency different from competitors?
We combine integrated marketing services with our proprietary analytics platform, emphasizing collaborative client relationships and measurable outcomes through our 'Power of We' philosophy.
