Welcome to The Concept Company, a consulting firm based in Newport Beach and Costa Mesa, California, serving the Motion Picture and television products manufacturing and marketing sectors. Our company was founded by Cary Clayton, a seasoned businessman with decades of experience in film and television production, product development, marketing, advertising, and corporate management. With a strong background in the entertainment industry, Cary has lectured and taught domestically and internationally, and has served on committees for the Society of Motion Picture and Television Engineers.

Our Consulting Services

At The Concept Company, we focus on helping our clients overcome their most critical challenges and seize opportunities across various industries and geographies. Our team brings deep expertise in functional areas, but we're known for our wisdom-based perspectives. We capture value by optimizing the sum of the parts, not just individual pieces. We've proven a multiplier effect by working with clients on:

Consulting Start-Ups

We assist startups from Europe and Japan in evaluating the practicalities of direct representation or owned operations in the US market. We help clients determine which products to bring to the US market, potential locations, long-term goals, legal representation, and personnel selection for owned operations.

Recoveries

Our team helps business owners take a honest look at their circumstances, evaluating how the business got to its current state. We then create a pathway to solutions, providing clarity on the necessary path forward.

Product Research & Development

We work with domestic and international clients on entirely new and redesigned products, from market and product evaluations to development, engineering design, and manufacturing.

Marketing

Our team helps clients integrate research and development into marketing objectives, ensuring a cohesive approach.

Advertising

We create final versions of advertising and placements for our clients, helping them effectively promote their products.

Coaching

Our coaching services offer management, sales, and personal coaching as part of the final step with several clients. We also provide individual and group coaching sessions.

Primary Distribution

We partner with Cinetech Italiana S.r.l. as their honorary United States distributor for their line of camera dollies and associated accessories.

About Cary Clayton

Cary has a rich history in the film, television, and live production industries. His career began in Seattle, where he worked as an independent cameraman, editor, and filmmaker. He made commercials, independent films, ski movies, and taught beginning filmmaking classes. He was part of the renowned Retina Circus Light Show Troupe, performing background visual light shows for live musical performances across the western United States.

Our Vision

We answer every challenge with innovation, transforming core businesses and scaling new opportunities while balancing the two for a wise pivot into the future.