Business Details
14 Years
experience
Your Trusted Senior Living Marketing Partner
Founded in 2012 by seasoned professionals with 50 years combined experience in senior living, Senior Living SMART operates as a specialized digital marketing agency dedicated to transforming lead generation and conversion for senior living communities. Our team combines deep industry knowledge with innovative digital strategies to deliver measurable results, including enhanced website traffic, qualified leads, and successful move-ins. We prioritize understanding each client's unique audience to create targeted campaigns that resonate with seniors and their families.Our comprehensive solutions include custom website design, marketing automation, and SMARTbrand collateral tools to elevate brand visibility. With a proven track record in senior living marketing, we focus on transparency, data-driven outcomes, and fostering long-term client relationships through exceptional service.
Services
Digital Marketing
Website Development
Lead Conversion
Content Strategy
Print Advertising
Marketing Automation
Details
- Year established: 2012
Highlights and features
- We combine 50 years of senior living experience with digital expertise
- Our campaigns target high-intent leads for maximum conversion potential
- Custom website designs optimize user experience for seniors and families
- SMARTbrand solutions simplify marketing collateral creation and distribution
- Client testimonials verify our proven track record of measurable results
What people say
Better traffic
Qualified leads
Measurable results
Engaging content
Timely conversions
Services
Digital Marketing
Our digital marketing services focus on generating targeted traffic and qualified leads through SEO, paid advertising, and social media strategies. We specialize in reaching senior demographics and their decision-makers with precision. Our data-driven approach ensures maximum ROI for senior living community marketing efforts.
Website Development
We create responsive, user-friendly websites optimized for senior audiences and families. Our development includes intuitive navigation, accessibility features, and lead capture integration. These sites serve as central hubs for community information and marketing campaigns.
Marketing Automation
Our automation platforms nurture early-stage leads through personalized email sequences and targeted content. This systematic approach maintains engagement with prospects until they're ready for sales interaction, improving conversion rates and reducing lead loss.
Content Strategy
We develop compelling content tailored to senior living audiences across multiple channels. Our strategies include blog posts, community guides, and targeted messaging that addresses prospect concerns and drives action. This content forms the foundation for all digital marketing efforts.
Print Advertising
Our print solutions complement digital efforts with professionally designed brochures, flyers, and direct mail campaigns. These materials maintain branding consistency while reaching prospects who prefer physical media. We provide cost-effective, high-quality printing options for senior living communities.
People
Debbie Howard
Co-Founder
With 25 years in senior living marketing, Debbie specializes in digital strategy and lead generation. She focuses on translating industry insights into effective marketing solutions that drive community growth.
Andra Catizone
Co-Founder
Bringing 25 years of senior living experience, Andra excels in client relations and campaign execution. She ensures marketing strategies align with operational needs while maintaining focus on measurable business outcomes.
Questions
What makes your senior living marketing approach different?
Our team consists of former senior living professionals who understand industry-specific challenges. We focus on quality lead conversion rather than quantity, using proven strategies that generate tangible results.
How do you measure marketing success?
We track key metrics including lead quality, tour conversions, and move-in rates. Our clients receive regular performance reports detailing campaign effectiveness and return on investment.
Do you offer website design services?
Yes, we create user-friendly websites specifically designed for senior living communities. Our sites focus on accessibility, clear information hierarchy, and effective lead capture mechanisms.
Can you help with print marketing materials?
Absolutely. Our SMARTbrand platform offers affordable, professionally designed print materials including brochures, flyers, and community guides that maintain brand consistency across channels.
What digital tools do you use?
We employ marketing automation platforms, analytics tools, and SEO resources tailored for senior living marketing. Our technology stack focuses on lead nurturing and campaign optimization for senior demographics.
How quickly can we expect results?
While timelines vary by community, most clients see improvements in lead quality within 3-6 months. Full conversion optimization typically requires 6-12 months of consistent strategy implementation.
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