Business Details
31 Years
experience
Strategic Marketing Solutions for High-Tech Businesses
Founded in 1995, Macrovision has established itself as a trusted marketing partner for high-tech manufacturers and service providers. With over 25 years of experience, we specialize in listening to client goals and developing tailored marketing strategies that align with business objectives, budgets, and ROI expectations. Our team acts as an extension of your marketing department, offering Fractional CMO services and deep expertise in technical and industrial marketplaces. We understand the unique needs of companies selling specialized products to decision-makers like engineers and procurement managers.Our comprehensive approach spans strategic planning, brand awareness, lead generation, and customer loyalty programs. Through customized SEO, web design, content creation, and trade show support, we deliver measurable results. Certified in marketing automation and media planning, we combine creativity with data-driven methodologies to help clients succeed in competitive industries ranging from electronics to construction materials.
Services
Strategic Planning
Marketing Automation
SEO
Website Design
Content Creation
Public Relations
Direct Marketing
Media Planning
Graphic Design
Trade Show Support
Details
- Year established: 1995
Highlights and features
- We offer 25+ years of experience in technical and industrial marketing.
- Our Fractional CMO services provide executive-level strategy without full-time costs.
- We specialize in reaching decision-makers in highly specialized industries.
- Our client-first approach begins with listening to your business goals.
- We deliver comprehensive solutions from SEO to trade show support.
Services
Strategic Planning
Developing customized plans aligned with business goals and market demands. We analyze client objectives, industry trends, and competitive landscapes to create actionable roadmaps. Our approach ensures measurable outcomes through defined KPIs and budget allocations tailored to technical and industrial sectors.
Marketing Automation
Implementing technology-driven solutions to streamline lead nurturing and customer engagement. Certified in advanced platforms, we design workflows that improve conversion rates. Our systems integrate with CRM tools to track prospect behavior and optimize marketing efforts for high-tech clients.
SEO
Creating tailored SEO strategies to enhance online visibility for technical products and services. We conduct keyword research, on-page optimization, and competitor analysis. Our tactics improve organic rankings to attract engineers, procurement specialists, and other targeted decision-makers in specialized industries.
Website Design
Building modern, responsive websites that serve as powerful marketing tools for high-tech businesses. Our designs prioritize user experience while showcasing technical capabilities. We focus on converting visitors into leads through intuitive navigation and content optimized for both customers and search engines.
Public Relations
Crafting compelling narratives to elevate brand visibility in technical and industrial markets. We develop press releases, feature articles, and media outreach campaigns that position clients as industry leaders. Our PR strategies enhance credibility through third-party validation in specialized publications.
People
Bill Maurer
Owner and President
Bill Maurer leads Macrovision's strategic initiatives, leveraging 25+ years of experience in technical marketing. He specializes in developing fractional CMO strategies for manufacturers, focusing on ROI-driven campaigns that align with client business goals and industry requirements.
Questions
What industries do you specialize in?
We focus on technical and industrial sectors including electronics, fluid handling, chemicals, and construction materials, serving companies that sell specialized products to engineers and procurement specialists.
What is Fractional CMO service?
Our Fractional CMO program provides executive-level marketing leadership without full-time costs, offering strategic guidance tailored to your business objectives and growth targets.
How do you develop marketing strategies?
We begin by listening to your goals, then create customized plans considering your industry, target audience, budget, and ROI expectations through collaborative discussions with your team.
What marketing channels do you use?
We employ integrated approaches including SEO, website design, content creation, trade show support, media planning, and marketing automation across digital and traditional platforms.
How do you measure campaign success?
We use KPIs like lead conversion rates, website traffic, ROI, and brand visibility metrics, providing regular reports to track progress against your specific business objectives.
Do you work with international clients?
While based in Philadelphia, we work with technically focused companies nationwide through virtual collaboration tools and our extensive industry experience.
