Business Details
42 Years
experience
Your Trusted PR & Marketing Partner Since 1984
Founded in 1984, Aigner Prensky Marketing is a Boston-based boutique public relations and marketing agency led by principals with decades of broadcast journalism experience. We specialize in crafting and executing strategic PR, events, and social media campaigns that deliver measurable results for clients across retail, real estate, hospitality, healthcare, and travel industries. Our approach combines journalistic integrity with creative storytelling to position brands as credible industry leaders. With a hands-on methodology, we ensure every client benefits from personalized attention, proactive media outreach, and a deep understanding of both traditional and digital communication channels.Our track record of successful campaigns and lasting relationships with journalists underscores our commitment to excellence. Whether developing brand strategies, organizing high-impact events, or building community partnerships, we focus on creating authentic connections that drive business growth. By listening to client needs and market dynamics, we transform challenges into opportunities that elevate brand visibility and reputation.
Services
Brand Strategy
Public Relations
Special Events
Digital Marketing
Partnerships
Public Affairs Campaign
Details
- Year established: 1984
Highlights and features
- We combine 40 years of journalistic expertise with innovative PR strategies.
- Our tailored DIY PR options deliver impactful results at accessible price points.
- We specialize in cross-industry community relations and partnership-building.
- Our hands-on approach ensures direct client collaboration through every campaign phase.
- Proven success in securing media coverage and organizing high-visibility events.
Services
Public Relations
Our public relations services leverage decades of media experience to craft compelling narratives and secure earned media coverage. We develop strategic messaging that aligns with client goals, utilizing direct connections to journalists and editors for maximum exposure. Our proactive approach combines traditional media outreach with digital storytelling to build brand credibility.
Special Events
From intimate corporate gatherings to large-scale public events, we manage every aspect of event planning and execution. Our team creates experiences that align with brand objectives while handling logistics, partnerships, and media engagement. We focus on creating memorable moments that enhance client visibility and community connections.
Digital Marketing
We create customized social media strategies that amplify brand presence across platforms. Our services include content development, real-time monitoring, and analytics to optimize engagement. By combining traditional PR principles with modern digital tools, we help clients maintain consistent messaging while reaching target audiences effectively.
Brand Strategy
Our brand strategy services focus on creating cohesive brand identities that resonate across all channels. We analyze market positioning, develop core messaging frameworks, and ensure consistent brand representation through media materials, digital content, and community interactions that reflect clients' values and objectives.
Community Relations
We build meaningful connections between businesses and their local/global communities through strategic partnership programs. Our approach focuses on identifying mutual benefit opportunities, organizing community-focused events, and creating initiatives that enhance brand reputation while addressing community needs through ethical, sustainable practices.
People
Anne-Marie
Principal
Co-founder with 15 years in broadcast journalism. Creates strategic blueprints for clients and oversees event operations. Transforms journalistic skills into effective PR campaigns that generate media coverage and business growth.
Janet Prensky
Principal
Co-founder and operational lead, overseeing public relations teams. Complements Anne-Marie's vision with meticulous execution. Maintains media relationships and ensures campaign delivery meets strategic objectives while maintaining journalistic integrity.
Questions
What PR services do you specialize in?
We specialize in media relations, press release development, strategic storytelling, and targeted outreach using both traditional and digital channels to enhance brand visibility.
Do you offer customizable PR packages?
Yes, our DIY PR options allow businesses to choose between basic editing, hybrid support, or full-service management tailored to their specific needs and budget.
How do you approach social media marketing?
We create platform-specific content strategies with real-time monitoring and analytics. Our approach integrates brand messaging across Facebook, Twitter, YouTube, and blogs while maintaining consistent media relations.
What industries do you work with?
We serve clients in retail, real estate, hospitality, healthcare, travel, and other sectors. Our journalistic background helps us adapt to diverse industries quickly and effectively.
Can you help with event planning?
Yes, we manage complete event production from concept to execution, including logistics, partnerships, and media coverage for both intimate and large-scale events.
How do you measure campaign success?
We track media placements, social engagement metrics, event attendance, and client-specific KPIs to evaluate effectiveness and continually refine strategies for optimal results.
