Business Details
30 Years
experience
Your Trusted Licensing Partner for Iconic Brands
Founded in 1996, Synchronicity operates as a full-service boutique licensing agency with 36 years of industry expertise. Our agency specializes in developing and promoting intellectual properties, creating effective licensing programs, and generating royalty revenue for clients like Tootsie Roll Industries, Mr. Puppy, and the Museum of Bad Art. With a proven track record of closing over 1,000 deals across diverse categoriesfrom toys to food and video gameswe combine strategic marketing with business advisory services to strengthen trademarks globally.Our team's deep industry knowledge includes pioneering first-of-their-kind licensing deals, such as Nintendo's Super Mario food collaborations and the first licensed plush deal for the amusement industry. As a board member of the Licensing Industry Merchandisers Association, we helped shape criteria for international licensing excellence awards, demonstrating our commitment to industry leadership. Our white-label e-commerce platform and international agent network ensure comprehensive support for clients seeking global market penetration.
Services
Licensing Agency
Strategic Marketing
Business Advisory
Royalty Management
International Agent Network
Details
- Year established: 1996
Highlights and features
- 36 years of licensing industry expertise
- $500 million+ retail sales from client deals
- 1,000+ licensing deals closed across diverse categories
- Strategic marketing partnerships with global brands
- International agent network for global market reach
Services
Licensing Agency
We develop and manage comprehensive licensing programs for intellectual properties. Our services include pitch kit creation, property sales across multiple categories, and negotiation of licensing deals. With expertise in royalty reporting and collection, we ensure optimal revenue generation for clients like Tootsie Roll Industries and Mr. Puppy while maintaining strict adherence to contractual terms.
Strategic Marketing
Our strategic marketing services combine 36 years of industry experience with innovative approaches to brand promotion. We create targeted campaigns that have generated over $500 million in retail sales, leveraging our extensive network of international agents and industry connections to maximize market penetration and consumer engagement for diverse properties.
Business Advisory
We provide expert business advisory services focused on intellectual property development and licensing strategy. Our team offers guidance on trademark strengthening, deal structuring, and market positioning, drawing from decades of experience in closing complex licensing agreements across multiple product categories and international markets.
Royalty Management
Our comprehensive royalty management system handles all aspects of licensing revenue collection and reporting. We maintain strict financial oversight for clients, ensuring accurate tracking of royalty payments and compliance with licensing agreements, while providing regular performance analysis to optimize revenue streams from licensed products.
International Agent Network
We manage a sophisticated network of international licensing agents that extends our clients' market reach. This network enables effective global brand representation, facilitating cross-border licensing opportunities and ensuring local market expertise in key territories, which has contributed to the success of major licensing programs for iconic brands.
People
Cynthia
Founder
Cynthia founded Synchronicity in 1996 after serving as Senior Vice President of Licensing for Leisure Concepts, Inc. With over 30 years in licensing, she has closed 1,000+ deals generating $500M+ in retail sales. Her expertise spans toys, food, and video games, including pioneering Nintendo's first licensed food products. A LIMA board member, she shaped international licensing award criteria.
Questions
What industries do you specialize in?
We work across diverse industries including food, toys, apparel, video games, and collectibles, with expertise in both consumer products and entertainment licensing.
How do you help brands expand internationally?
We leverage our established network of international agents to facilitate global market penetration and ensure local market expertise for licensing programs.
What makes your licensing approach unique?
Our combination of strategic marketing, business advisory services, and 36 years of experience enables us to create customized solutions that maximize brand potential and revenue.
Can you handle complex licensing deals?
Yes, we specialize in complex licensing arrangements, including industry firsts like the first licensed fruit snacks and the first character-licensed Mexican food deal.
