Business Details
B2B Technology Marketing Solutions
We are a specialized B2B marketing agency dedicated to solving complex challenges for high-growth technology companies. Our expertise spans cybersecurity, financial technology, AI software, and professional services sectors. Through data-driven strategies and creative storytelling, we deliver measurable results while maintaining long-term client partnerships. Our acquisition by Yes& has expanded our creative capabilities and industry expertise while preserving our commitment to integrated marketing excellence. With experience serving over 200 B2B software and services businesses, we combine branding, demand generation, and technology management to create differentiated market presence for our clients. 
Services
Performance Marketing
Brand Development
Demand Generation
Website Redesign
Content Strategy
SEO Optimization
Marketing Automation
PR Services
UX/UI Design
Product Launches
Highlights and features
- We deliver award-winning marketing campaigns for B2B technology firms
- Our team combines creative storytelling with data-driven strategies
- Specialized expertise in cybersecurity, fintech, and SaaS industries
- Proven track record with 200+ B2B software companies
- Custom-built partnerships focused on measurable business outcomes
Associations and certifications
- Web Excellence Awards
- Cybersecurity Marketing Society
What people say
Unwavering commitment
Seamless integration of AI tools
Strategic and thoughtful partner
Anticipate internal marketing needs
Transform website beautifully
Services
Performance Marketing
Our performance marketing services combine data-driven strategies with creative execution to deliver measurable results. We develop full-funnel campaigns that expand reach while nurturing prospects through targeted paid media strategies. Our team specializes in paid search, social advertising, and programmatic media buying across multiple platforms including Google Ads, LinkedIn, and emerging social channels. By focusing on ROI optimization and audience targeting, we help B2B technology companies generate quality leads and improve conversion rates.
Brand Development
We create compelling brand identities that resonate with target audiences while maintaining market differentiation. Our services include brand messaging, positioning strategy, and visual identity development. Through comprehensive brand audits and market research, we help technology companies establish strong brand foundations that support long-term growth. Our approach combines creative storytelling with strategic planning to create cohesive brand experiences across all customer touchpoints.
Website Redesign
Our website redesign services focus on creating high-converting, search-optimized platforms for B2B businesses. We employ growth-driven design methodologies that combine UX research, conversion rate optimization, and technical development. Our team specializes in HubSpot CMS and WordPress platforms, delivering custom themes that balance visual appeal with functional effectiveness. The process includes comprehensive audits, user journey mapping, and ongoing optimization to ensure websites continue driving business results.
Content Strategy
We develop comprehensive content strategies that align with business objectives and buyer journeys. Our services include content planning, creation, and promotion across multiple formats including blog posts, whitepapers, and case studies. Through keyword research and audience analysis, we create search-optimized content that builds thought leadership while supporting paid media efforts. Our approach emphasizes quality over quantity, focusing on creating valuable resources that engage target audiences and drive organic growth.
Marketing Automation
Our marketing automation services help businesses streamline lead nurturing processes and improve conversion rates. We implement and optimize platforms like HubSpot and Marketo to create personalized customer journeys. Through automated email campaigns, behavioral tracking, and lead scoring systems, we help technology companies maintain consistent communication with prospects while providing sales teams with valuable engagement insights. Our approach focuses on creating meaningful interactions that move leads through the sales funnel efficiently.
People
Whitney Mitchell
Founder
Whitney founded Beacon Digital Marketing with a vision to create a specialized agency for B2B technology companies. With extensive industry experience, she has built the agency into a recognized leader in tech marketing.
Loni Jacobsen
VP, Account Management
Loni leads account management efforts, ensuring client success through strategic partnership and exceptional service delivery. She brings years of B2B marketing experience to client relationships.
Megan Dunne
VP, Strategy
Megan oversees strategic planning and execution, developing data-driven marketing approaches that deliver measurable business results for technology companies.
Cathy Johnson
VP, Business Development
Cathy drives business growth initiatives while maintaining focus on finding marketing solutions that address specific technology industry challenges.
Matthew Scolinos
Sr. Account Director
Matthew manages key client relationships, combining marketing expertise with deep understanding of B2B technology sector requirements to deliver effective solutions.
Questions
What industries does Beacon Digital specialize in?
We focus on cybersecurity, financial technology, AI software, B2B SaaS, and professional services sectors.
What marketing services do you offer?
Our services include performance marketing, brand development, demand generation, website redesign, and content strategy.
How do you measure campaign success?
We use data-driven metrics including lead generation, conversion rates, and ROI through comprehensive analytics reporting.
Do you work with international clients?
Yes, we serve technology companies globally with tailored marketing strategies for different markets.
What makes your agency different?
Our combination of B2B tech expertise, creative storytelling, and measurable results orientation sets us apart.
Can you help with product launches?
Yes, we specialize in strategic product launches including messaging, campaigns, and media outreach.
