Business Details
Your Partner for Youth Audience Marketing
We are Youth Marketing Connection, a dedicated agency specializing in connecting brands with Gen-Z and Millennial audiences through innovative marketing strategies. With over 20 years of experience, we combine deep generational insights with proprietary research and a vast network of student and young adult influencers to create impactful brand experiences. Our approach leverages cultural trends, traffic patterns, and authentic engagement to ensure relevance and measurable results. We maintain relationships with 250,000 students and 50,000 young influencers, ensuring access to authentic voices that resonate with target demographics. Our teams expertise in campus marketing, mobile tours, social media campaigns, and employer branding positions us as a leader in youth-focused marketing.We collaborate with over 1,000 educational institutions across the US, Canada, and the UK, offering localized insights and global reach. Our proprietary research methodologies and strategic partnerships enable brands to lead rather than follow in dynamic youth markets. With a track record of executing thousands of campaigns worldwide, we deliver tangible results through customized solutions. Our leadership team brings decades of hands-on experience in youth engagement, influencer marketing, and experiential campaigns. We pride ourselves on evolving with generational shifts while maintaining the expertise needed to create lasting brand loyalty. Our commitment to authentic connections between brands and young consumers sets us apart in todays competitive marketing landscape.
Services
Influencer Campaigns
Brand Experiences
Social Media Campaigns
Mobile Tours
Campus Marketing
Employer Branding
Research & Insights
Digital Marketing
Creative Branding
Retail Support
Highlights and features
- We offer 20+ years of specialized expertise in Gen-Z and Millennial marketing strategies.
- Our network includes 250,000 students and 50,000 young adult influencers for authentic engagement.
- We implement proprietary research methodologies for actionable generational insights.
- We maintain exclusive partnerships with 1,000+ educational institutions for campus campaign access.
- Our team combines decades of hands-on experience with dynamic youth market understanding.
Services
Influencer Campaigns
We create authentic influencer partnerships using nano-, micro- and macro-influencers across beauty, fitness, tech, and gaming sectors. Our 250,000 students and 50,000 young influencers generate organic content that drives brand awareness. Campaigns combine platform-specific strategies with measurable engagement metrics for youth market penetration.
Campus Marketing
Our campus campaigns leverage relationships with 1,000+ educational institutions to create authentic brand experiences. Programs focus on rec centers, Greek life, campus events, and student organizations through activations that build long-term brand loyalty within university communities across North America.
Mobile Tours
We design and execute mobile pop-up campaigns including creative concept development, vehicle fabrication, logistics management, and staffing. These turnkey solutions create memorable brand interactions at festivals, sporting events, and college campuses nationwide through customized experiential marketing vehicles.
Research & Insights
Our proprietary research methodologies provide actionable insights on Gen-Z and Millennial consumer behavior. We conduct brand audits, strategy workshops, and ethnographic studies to inform campaign development. This data-driven approach ensures marketing strategies align with current cultural trends and youth market dynamics.
Employer Branding
We develop employer branding strategies focused on youth workforce development. Our programs enhance recruitment efforts and improve employee retention through campus engagement initiatives that showcase company culture and career opportunities to Gen-Z and Millennial job seekers.
People
Paul Himmelfarb
President
Paul Himmelfarb has dedicated his career to connecting brands with young audiences since founding YMC. With over 20 years of experience in youth marketing, he leads strategic development for brand activations and influencer campaigns that target emerging consumer markets.
Ben Varquez
Managing Director
Ben Varquez oversees YMC's client relationships and team development with a focus on trust-based partnerships. His experience in campus marketing strategy and youth engagement drives campaign success while cultivating a culture of empowerment within our teams.
Joanna DiGloria
Marketing Director
Joanna DiGloria specializes in strategic campaign development and influencer relations with a focus on authentic brand experiences. Her background in PR and project management ensures successful execution of complex youth marketing initiatives that deliver measurable business results.
Questions
What age groups does YMC specialize in marketing to?
We focus exclusively on Gen-Z (born 1997-2012) and Millennials (born 1981-1996) audiences for targeted marketing campaigns.
How does YMC connect brands with youth audiences?
We leverage a network of 250,000 students and 50,000 young influencers for authentic engagement through campus campaigns, social media, and events.
In which regions does YMC operate?
We maintain partnerships with educational institutions across the United States, Canada, and the United Kingdom.
What types of marketing campaigns does YMC create?
Our services include campus marketing, mobile tours, influencer campaigns, social media strategies, employer branding, and research-driven brand experiences.
How does YMC measure campaign effectiveness?
We use proprietary research methodologies and analytics to track engagement metrics, brand awareness improvements, and campaign-specific KPIs.
Can YMC help with retail store marketing initiatives?
Yes, we develop targeted retail strategies including store openings, in-store events, and ongoing traffic generation programs for youth markets.
