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Empowering Athletes, Amplifying Brands, and Elevating Opportunities

For over three decades, J. Kenneth Sowles, P.C. has been dedicated to the success of its clients in a variety of sports. Our mission is to enhance the careers of our clients and secure their futures with professional guidance. As a pioneer in the winter sports industry, we have negotiated and managed some of the largest contracts in the history of snow sports.

Our Team

Our team of experts in sports marketing and athlete representation is led by Ken Sowles, President, who has been representing athletes for over 30 years. Ken has a proven track record of negotiating and managing major contracts in the snow sports industry. He is a pioneer in the winter sports industry and has been recognized for his expertise in athlete management.

Our Services

At J. Kenneth Sowles, P.C., we offer a range of services designed to help our clients achieve their goals in the world of sports marketing and athlete management. Our services include:

  • Athlete Management: We take care of the business side of being an athlete, handling contract negotiations, strategic planning, and more.
  • Sports Promotion: We provide expert marketing skills to propel your brand to a new level, whether you're an athlete, a brand, or an event organizer.
  • Motivational Speaking: Our legendary athletes deliver inspiring presentations that leave a lasting impact on your audience.
  • Marketing and Corporate Services: We help brands connect with consumers through genuine brand alignment, strategic planning, and event activation.

Case Study: Subaru WinterFest

One of our most notable success stories is the Subaru WinterFest, a lifestyle tour that has been dedicated to promoting the Subaru brand since 1994. This event stops at some of the greatest ski resorts across the country, offering Subaru owners free lift tickets, equipment demos, and a range of activities for all ages. Our team has been privileged to assist Subaru of America with its winter promotions for over two decades, creating and executing events that have become synonymous with the Subaru brand.

Our Athletes

We are proud to represent some of the most talented athletes in their respective sports. These accomplished athletes have achieved great success in their careers and are committed to giving back to their communities. Our athletes include:

  • Ted Ligety, 2-Time Olympic Gold Medalist & 5-Time World Champion
  • Bode Miller, 6-Time Olympic Medalist & 4-Time World Champion
  • Hannah Kearney, Olympic Gold Medalist and 3-Time World Champion
  • Lea Davison, Olympian and 8-Time Mountain Biking National Champion
  • Andy Newell, Olympic Cross Country Skier
  • Laurenne Ross, Olympian & National Champion Alpine Skier
  • Alice McKennis, Olympian & World Cup Champion
  • Tommy Ford, Olympian and 8-Time National Champion
  • Tommy Biesemeyer, U.S. Ski Team Athlete

By combining our expertise in athlete management, marketing, and event planning, we have helped our clients achieve their goals and build strong relationships with their fans and partners.

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