Business Details
Your Trusted Digital Marketing Partner in Los Angeles
At Zig Marketing, we believe digital marketing should transcend mere brand awareness to directly drive conversions. Our approach combines measurable analytics with flexible strategies to build personalized customer journeys that efficiently lead to sales. With decades of combined experience in media optimization, our team specializes in eliminating wasted ad spend through proprietary processes that directly correlate marketing efforts to revenue generation.We deliver results-driven solutions across media planning, influencer marketing, content creation, and website development, focusing on real attribution and ROI for our clients. Our project-based model accommodates both short-term initiatives and long-term partnerships to adapt to evolving business needs.
Services
Digital Marketing
Lead Generation
Media Optimization
Content Marketing
Influencer Marketing
Highlights and features
- We combine decades of media experience with proprietary optimization processes
- Our team includes experts in digital, mobile, and social marketing strategies
- We guarantee measurable ROI through direct attribution analytics
- We offer flexible project-based engagements for short and long-term needs
- Our approach minimizes wasted media spend through performance-driven campaigns
Services
Digital Marketing
Our digital marketing services focus on driving measurable conversions through targeted campaigns. We specialize in media optimization, social media strategy, and performance analytics to ensure every marketing dollar generates tangible results. Our approach combines cutting-edge technology with proven methodologies to create personalized customer journeys that convert prospects into paying customers.
Lead Generation
We implement frictionless lead generation systems using proprietary methodologies. Our four-step approach includes learn-and-earn strategies, connected campaigns, engagement-focused content, and advanced performance metrics. This systematic approach ensures consistent lead flow while maintaining cost-efficiency through continuous optimization and real-time analytics.
Media Optimization
Our media optimization services utilize proprietary algorithms to maximize campaign performance. We start with smaller investments to identify effective strategies, then scale successful approaches. Our team continuously analyzes metrics like cost-per-acquisition and engagement scores to eliminate waste and improve return on advertising spend across all digital channels.
People
Howard Zoss
President
Digital marketing expert with decades of experience in media strategy. Specializes in mobile and social marketing for major brands like General Motors and UnitedHealthcare. Leads Los Angeles operations.
Mike Smith
Creative Director
30+ year advertising veteran with expertise in digital advertising and interactive content. Creates engaging brand experiences for clients across healthcare, retail, and hospitality industries. Based in Cleveland.
Gaynell Power-O'Neil
Managing Director
20-year agency veteran with experience managing $20M-$100M campaigns. Specializes in hospitality and retail marketing. Leads Atlanta operations with expertise in media planning and campaign execution.
Questions
What makes Zig Marketing different from other agencies?
We focus on direct conversion rather than brand awareness, using measurable analytics to ensure every campaign delivers tangible ROI through our proprietary optimization processes.
What industries do you specialize in?
Our team has extensive experience in automotive, healthcare, hospitality, retail, and restaurant industries, with successful campaigns for major brands like General Motors and Olive Garden.
How do you measure campaign success?
We track cost-per-acquisition, cost-per-lead, and engagement metrics using proprietary Site Engagement Scoring algorithms to ensure measurable results and continuous optimization.
Do you work with local or national businesses?
We serve both local businesses and national brands, with team members based in Los Angeles, Cleveland, and Atlanta supporting clients across the United States.
