Business Details
31 Years
experience
Award-Winning Marketing & Advertising Agency in San Antonio
GDC Marketing & Ideation has redefined marketing through a unique blend of research, strategy, and creative execution since 1995. Our approach centers on understanding audience psychology through proprietary tools like MirrorBranding, transforming ideas into impactful campaigns that drive engagement. With decades of experience, we deliver tailored solutions for clients ranging from Fortune 100 companies to local nonprofits. Our team of specialists in digital marketing, video production, and experiential advertising ensures comprehensive service offerings.Recognized for award-winning work with brands like Whataburger and Texas CASA, we combine innovation with measurable results. Our culture of employee-first values and continuous adaptation to industry trends solidifies our position as a trusted partner. We prioritize transparency, ethical practices, and community involvement, exemplified by leadership roles in organizations like Rise Recovery. This commitment to excellence has earned us accolades including Telly Awards and American Advertising Awards.
Services
Marketing Strategy
Brand Development
Creative Services
Public Relations
Media Planning
Experiential Marketing
Digital Advertising
Video Production
Research Services
Social Media Campaigns
Details
- Year established: 1995
Highlights and features
- We offer 30 years of experience in integrated marketing solutions.
- Our patented MirrorBranding process ensures precise brand positioning.
- Full-service capabilities from digital campaigns to experiential events.
- Award-winning team with expertise in multicultural market strategies.
- Hybrid work model combining local insights with national resources.
Services
Marketing Strategy
Our marketing strategy services combine qualitative and quantitative research with creative problem-solving to develop targeted campaigns. We analyze market trends, audience behavior, and competitive landscapes to create data-driven strategies that align with business objectives. Clients benefit from customized approaches that maximize ROI across traditional and digital platforms.
MirrorBranding
This proprietary process uses intensive workshops to uncover brand essence through stakeholder input and market analysis. We help organizations define their mission, values, and communication strategies to create authentic brand identities. The methodology has successfully transformed brands like Whataburger and Trinity University through measurable brand equity improvements.
Experiential Marketing
Our award-winning experiential team creates interactive brand experiences using digital trucks and live events. We design memorable consumer interactions that drive engagement and sales through both in-person and socially distanced formats. This approach has delivered successful campaigns for clients including Amazon and Texas Department of Transportation.
Public Relations
We provide comprehensive PR services including crisis management, media relations, and influencer outreach. Our team with journalism backgrounds develops strategic communication plans that enhance brand reputation and secure media coverage. Services include press material development and spokesperson training for corporate clients.
Video Production
Geomedia, our video production division, offers end-to-end solutions from concept to post-production. Services include 3D animation, motion graphics, and interactive media development for film, web, and mobile platforms. We create high-impact visual content that supports brand storytelling across multiple distribution channels.
People
Beth Ochoa
Chief Executive Officer
With over 25 years in marketing, Beth leads GDC's strategic direction and expansion. She has driven the launch of spinoff companies and expanded experiential capabilities during her tenure.
Carey Quackenbush
Chief Ideation Officer
As creator of the MirrorBranding process, Carey directs creative strategy for major clients. He brings 20+ years of experience developing award-winning campaigns for Procter & Gamble and the Bill & Melinda Gates Foundation.
Michele Brown
Chief Operating Officer
Michele manages daily operations with 25 years of marketing and PR experience. She previously led retail and CPG client teams and returned to GDC in 2020 to oversee operational efficiency.
Ana-Mara Phillips
Chief Strategy Officer
Specializing in multicultural marketing, Ana-Mara leads research initiatives and strategic planning. Her expertise in Hispanic market strategies helps clients connect with diverse audiences through data-driven insights.
Tita Sartorio
Creative Director
As bilingual creative director, Tita leads award-winning campaigns for clients like Texas CASA. She brings 15 years of experience in cross-cultural advertising and was named Creative Director in 2022.
Questions
What makes GDC's MirrorBranding process unique?
Our proprietary MirrorBranding process combines stakeholder workshops with market research to develop authentic brand identities in weeks rather than months through agile methodology.
What industries do you serve?
We work across sectors including healthcare, education, government, nonprofit, and consumer goods with clients ranging from local businesses to Fortune 100 companies.
Can you handle both digital and traditional marketing?
Yes, our full-service approach integrates digital campaigns with traditional media planning, experiential marketing, and public relations for comprehensive solutions.
Do you offer video production services?
Through Geomedia, our subsidiary, we provide end-to-end video production including 3D animation, post-production, and interactive media for multiple platforms.
How do you measure campaign effectiveness?
We use Nielsen tracking, media confirmation reports, and custom metrics to measure ROI and provide detailed performance analysis for all marketing initiatives.
Videos
