Business Details
16 Years
experience
Digital Marketing Strategy Consultant | Neal Schaffer
As a globally recognized digital marketing authority, I bring over two decades of corporate sales and business development experience to my role as a Fractional CMO. Since launching my social media marketing strategy consulting in 2010, I've helped dozens of companies across B2B, B2C, and nonprofit sectors digitally transform their marketing approaches. My methodology combines proven frameworks like the PDCA Cycle with hands-on implementation, drawing from my experience teaching at Rutgers Business School and the Irish Management Institute.Fluent in Japanese and Mandarin Chinese, I've worked across four continents, developing data-driven strategies that deliver measurable ROI through influencer marketing, social selling, and content marketing. My work has been featured in Forbes, Wall Street Journal, and Harvard Business Review, and I've authored four bestselling books including The Age of Influence. Having spoken at hundreds of global events since 2009, I combine academic rigor with real-world practicality to help businesses navigate the digital landscape.
Services
Fractional CMO
Digital Marketing Strategy
Social Media Training
Influencer Marketing
Employee Advocacy
Details
- Year established: 2010
Highlights and features
- We bring 14+ years of digital marketing consulting experience with clients across 4 continents
- Our founder teaches digital marketing at Rutgers Business School and Irish Management Institute
- We combine academic expertise with practical implementation through proven frameworks
- 4X published author with internationally recognized marketing thought leadership
- Recognized by Forbes as Top 5 Social Selling Influencer and Top 50 Social Media Power Influencer
What people say
Excellent presenter
Driving marketing innovation
Measurable results
Deep expertise
Practical roadmap
Services
Fractional CMO
As a Fractional CMO, I provide part-time chief marketing officer services to help businesses develop and implement effective marketing strategies. Drawing on 14+ years of experience, I offer strategic guidance in digital marketing, social media, and influencer programs. My approach combines academic expertise with real-world implementation to deliver measurable ROI for growing companies.
Digital Marketing Strategy
I help businesses create comprehensive digital marketing strategies that align with their business objectives. My approach integrates social media marketing, content creation, and data analytics to maximize online visibility. With experience across diverse industries, I develop customized plans that optimize digital channels for measurable business growth and market expansion.
Social Media Training
I provide practical social media training for marketing teams and executives at organizations including Rutgers Business School. My programs cover platform-specific strategies, social selling techniques, and employee advocacy programs. With an educator background, I deliver actionable insights that transform theoretical knowledge into practical implementation for business growth.
Influencer Marketing
I develop data-driven influencer marketing strategies that help brands leverage digital influence for business growth. My approach focuses on identifying authentic influencers, creating effective collaboration frameworks, and measuring ROI. As author of The Age of Influence, I combine thought leadership with practical implementation for successful influencer programs.
Employee Advocacy
I help organizations develop employee advocacy programs that transform staff into brand ambassadors. My approach focuses on training employees to become influencers in their networks, creating authentic content, and developing sustainable programs. This strategy builds trust, expands reach, and enhances employer branding through strategic social media engagement.
People
Neal Schaffer
Fractional CMO & Digital Marketing Consultant
Digital marketing authority with 14+ years of experience, teaching at Rutgers Business School and Irish Management Institute. 4X published author, recognized by Forbes as Top 50 Social Media Power Influencer. Fluent in Japanese and Mandarin Chinese, with global client experience across 4 continents.
Questions
What is a Fractional CMO and how can they help my business?
A Fractional CMO provides part-time chief marketing officer services, offering strategic leadership without full-time costs. With my experience as both practitioner and educator, I help businesses develop digital marketing strategies that drive growth through social media, content, and influencer marketing.
How do you approach digital marketing strategy development?
I combine the PDCA Cycle framework with practical implementation experience, focusing on measurable ROI. My approach integrates social media marketing, content strategy, and data analytics tailored to each client's business goals and industry requirements.
What makes your social media training programs effective?
My training combines academic knowledge with real-world implementation, covering platform-specific strategies, social selling techniques, and employee advocacy. With teaching experience at major institutions, I deliver actionable insights that transform marketing teams' capabilities.
How do you measure the success of influencer marketing campaigns?
I use data-driven approaches to track engagement metrics, conversion rates, and ROI. My methods focus on authentic partnerships with influencers who align with brand values, ensuring measurable business outcomes from influencer collaborations.
What industries do you have experience working with?
I've worked with clients across B2B, B2C, nonprofit, and government sectors globally. This includes technology companies, professional services, education institutions, and consumer brands seeking digital transformation.
How can employee advocacy programs benefit my organization?
Effective employee advocacy programs expand brand reach, build trust, and enhance employer branding. I develop customized programs that train employees to become influencers, creating authentic content that resonates with their networks.
