Business Details
6 Years
experience
Your Trusted HR Marketing Partner in Cleveland, OH
Founded in 2020, Aspect Marketing & Comm provides high-level expertise in the human resources industry. Our owner, Michael G. Medoro, brings extensive experience as an award-winning marketing director and employee benefits professional with over eight years in the field. Leveraging technology and consultative strategies, we deliver niche marketing solutions tailored to retirement plan sponsors and HR organizations. Our Total Consulting Concept offers measurable, comprehensive services that combine direct marketing, public relations, and event management.We specialize in automating repetitive processes to focus on strategic client needs, serving small businesses with cost-effective solutions typically reserved for large corporations. Our team's background includes major banking institutions and mutual fund firms, ensuring deep industry knowledge and technical proficiency. We prioritize client-focused outcomes through customized service bundles or la carte options, emphasizing education, communication, and measurable marketing results.
Services
Employee Education Materials
Newsletter Management
Marketing Material Development
Event Management
Direct Marketing
Public Relations
Brand Development
Beneficiary Form Monitoring
Incentive Programs
Details
- Year established: 2020
Highlights and features
- We offer 20+ years of combined experience in employee benefits marketing
- Our team includes a Series 63 licensed professional with MBA credentials
- We implement technology-driven processes for efficient service delivery
- We provide customized solutions for retirement plan sponsors and HR organizations
- Our client-focused approach has earned recognition from industry professionals
What people say
Exceeds our expectations
Timely manner
Customer focused
Services
Employee Education Materials
We develop comprehensive educational content for retirement plan participants. Our materials simplify complex benefits information through brochures, newsletters, and digital resources. Clients benefit from our expertise in translating technical HR concepts into accessible formats that improve employee engagement and understanding.
Event Management
We organize professional development events including our signature HR Conference Cruises. Our services cover registration, logistics, and post-event communications using our proprietary MightEvent platform. Clients receive full-service support for in-person and virtual conferences with integrated reporting tools.
Direct Marketing
We execute data-driven marketing campaigns for HR organizations. Our approach combines database management with personalized communication strategies to improve client outreach. Services include email marketing, advertising, and incentive program development tailored to employee benefits providers.
Public Relations
We manage media outreach and brand visibility for HR-focused businesses. Our PR services include press release distribution, media relations, and reputation management strategies. Clients receive strategic communication planning to enhance industry presence and thought leadership positioning.
Brand Development
We create cohesive brand identities and marketing plans for HR service providers. Our strategic approach aligns organizational messaging with market demands through comprehensive brand audits and positioning analysis. Clients gain consistent messaging frameworks across all communication channels.
People
Michael G. Medoro
Founder & Marketing Director
Award-winning marketing director with 20+ years in employee benefits. Holds MBA from Case Western Reserve University and Series 63 license. Former executive at major financial institutions, specializing in retirement services marketing.
Questions
What industries do you specialize in?
We focus exclusively on human resources and employee benefits sectors, serving retirement plan sponsors and HR organizations.
What makes your approach unique?
Our Total Consulting Concept combines technology automation with personalized strategy sessions for measurable marketing outcomes.
Do you work with small businesses?
Yes, we specialize in providing enterprise-level marketing solutions at prices accessible to small organizations.
What services are included in your packages?
Packages include customizable combinations of direct marketing, event management, PR, and educational materials development.
How do you measure campaign success?
We use our proprietary MightEvent platform for detailed analytics tracking engagement metrics and ROI for all marketing initiatives.
