Business Details
18 Years
experience
Strategic Marketing for Construction & Manufacturing
Atlas Marketing has specialized in strategic marketing for construction and manufacturing industries since 2008. Our approach begins with listening to client needs and developing tailored strategies that leverage data-driven insights and transparent fee structures. With deep industry expertise, we simplify complex messages through campaigns that enhance brand visibility, drive market share growth, and deliver measurable results.Our team's decades of combined experience ensures clients benefit from innovative solutions, including digital marketing, public relations, and comprehensive brand development. Operating from two offices, we serve regional, national, and global clients while maintaining the agility and responsiveness of a smaller agency.
Services
Marketing Strategy
Digital Marketing
Public Relations
Crisis Communications
Social Media Management
Brand Development
Media Relations
Campaign Planning
Market Research
Website Design
Details
- Year established: 2008
Highlights and features
- We offer transparent project-based fee structures for budget flexibility
- Our team has 15+ years experience in complex construction marketing
- We implement data-driven strategies that increase market share
- Our senior leaders remain on projects from start to completion
- We simplify technical messaging without losing industry specificity
What people say
Enhanced our presence
Industry knowledge
Quality work
Responsive team
Measurable results
Services
Marketing Strategy
Our marketing strategy process begins with understanding business objectives and industry challenges. We develop custom plans that align sales and marketing efforts while balancing traditional and digital approaches. Data-driven insights help refine campaigns to meet measurable goals.
Digital Marketing
Digital marketing services include social media management, website development, and data analytics. We create targeted campaigns that increase online visibility and engagement through strategic content creation and platform optimization tailored to industrial clients.
Public Relations
Our PR services focus on crafting compelling industry narratives and media relations. From crisis communications to thought leadership positioning, we develop strategies that enhance brand credibility through earned media and targeted outreach.
Brand Development
Brand development services create cohesive market identities that resonate with target audiences. We help construction and manufacturing firms differentiate themselves through messaging that highlights unique value propositions and technical expertise.
Crisis Communications
Crisis communications services prepare organizations for unexpected challenges. We develop response protocols and media strategies that protect brand reputation while ensuring consistent messaging during critical situations.
People
Chris Martin
Co-founder
With over 15 years in construction marketing, Chris leads strategic initiatives including the Building PA Podcast and national safety program campaigns that have driven workforce growth for clients.
Beth Henry Martin
Co-founder
Beth specializes in brand development for industrial clients, overseeing award-winning campaigns that have increased market visibility for manufacturing and construction firms since the company's founding.
Maria Podgorski
Senior Strategist
Maria leads digital transformation projects with expertise in content strategy, having managed website redesigns and social media campaigns that improved engagement by 20% for major construction clients.
Dan Rodgers
Creative Director
Dan oversees visual storytelling initiatives, including product launches and trade show promotions that have generated over $150 million in manhours for construction industry clients.
Erin McCullough
Digital Content Manager
Erin manages digital marketing operations, specializing in SEO and content optimization that has improved online visibility for manufacturing clients through structured data analysis and strategy implementation.
Questions
What industries do you specialize in?
We specialize in construction and manufacturing marketing, serving clients in aerospace, automotive, biotech, industrial, and related technical sectors.
How do you measure campaign success?
We track metrics like market share growth, engagement rates, lead generation, and media coverage using data analytics tied to specific client objectives.
Do you offer full-service marketing?
Yes, we provide strategy, digital marketing, PR, brand development, and campaign management with transparent project-based pricing.
How long are typical contracts?
Most clients engage us for 12+ month partnerships to allow implementation of comprehensive strategies with measurable long-term results.
Can you help with rebranding?
Yes, we've successfully rebranded over 20 companies with messaging that maintains technical accuracy while improving market position.
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