Business Details
22 Years
experience
Purpose-Driven Marketing Experts
At Sagent, we specialize in creating purpose-driven marketing strategies that align social impact with business growth. With over two decades of experience, we have established ourselves as a certified B Corporation dedicated to amplifying organizations that prioritize societal and environmental well-being. Our multidisciplinary team combines expertise in advertising, branding, public relations, and digital strategy to transform missions into measurable movements. We distinguish ourselves through our commitment to water sustainability as a Verified Water Action Business and our status as a woman-owned enterprise. Our strategic framework focuses on translating vision into actionable plans that achieve tangible outcomes while maintaining transparency and ethical standards.By analyzing audience behaviors and leveraging data-driven insights, we develop integrated campaigns that drive engagement and maximize return on investment. Our reputation for proactive communication and results-oriented execution is reflected in long-standing client relationships and industry recognition. Through multicultural outreach and multilingual capabilities, we ensure messages resonate across diverse communities. Our proven track record demonstrates that purposeful marketing not only fosters social change but also strengthens organizational impact and financial performance.
Services
Marketing Campaigns
Brand Positioning
Public Relations
Digital Strategy
Audience Analysis
Details
- Year established: 2004
Highlights and features
- 20 years creating impactful marketing strategies for purpose-driven organizations
- Certified B Corporation with rigorous social and environmental standards
- Verified Water Action Business demonstrating sustainability commitment
- Multilingual team with expertise in diverse audience outreach
- Proven track record with Fortune 500 clients and public agencies
Associations and certifications
- B Corp
- Certified Small Business CA DGS
- Certified DBE CA
What people say
Proactive communication
Results-oriented approach
Genuine team members
Measurable impact
Positive initial feedback
Services
Marketing Campaigns
We develop strategic marketing campaigns that combine data-driven insights with purpose-driven messaging. Our approach identifies key audience behaviors and market opportunities to create campaigns that drive engagement and measurable business outcomes. By integrating traditional and digital channels, we help organizations amplify their missions while achieving specific growth targets through tracked metrics and ROI analysis.
Brand Positioning
Our brand positioning services create cohesive identities that resonate with target audiences while staying true to organizational values. We develop comprehensive brand strategies including visual identity, messaging frameworks, and positioning statements that help purpose-driven organizations stand out in competitive markets. This includes logo design, brand voice development, and multi-channel application guidance to ensure consistent brand representation.
Public Relations
Sagent's public relations services enhance organizational visibility through earned media strategies and stakeholder outreach. We develop comprehensive communications plans focusing on media relations, event planning, and reputation management tailored to both traditional and hard-to-reach audiences. Our team executes multilingual PR campaigns and stakeholder engagement strategies that build trust and amplify social impact through authentic storytelling.
Digital Strategy
We create digital strategies that optimize brand presence across online platforms. Our approach includes website development, social media management, and email marketing programs designed to strengthen audience connections. By analyzing digital engagement metrics, we refine strategies to ensure digital investments deliver measurable results while maintaining alignment with organizational missions and sustainability goals.
Audience Analysis
Our audience analysis services combine competitive research with demographic insights to inform strategic decision-making. Through comprehensive market assessments and consumer behavior analysis, we help organizations understand their target audiences better. This research forms the foundation for campaigns that resonate with specific community needs while identifying growth opportunities through data-driven market positioning strategies.
People
Anne Staines
President & CEO
Award-winning leader with over 20 years in purpose-driven marketing. Recognized as one of 2020's Most Admired CEOs, Anne brings strategic vision to every project.
Shelley Cousineau
Senior Vice President
Marketing executive with extensive experience in integrated campaigns. Manages agency operations and ensures alignment with purpose-driven business practices.
Michelle Breese
Vice President of Media
Media strategy expert specializing in multicultural targeting and omnichannel reach. Develops advertising strategies that balance social impact with measurable ROI.
Rachel Manke
Director of Strategic PR
Public relations specialist with expertise in earned media and stakeholder outreach. Leads PR initiatives that amplify organizational missions through strategic communications.
Cindy Reyes
Art Director
Creative professional shaping visual identities for purpose-driven brands. Translates organizational missions into compelling visual narratives that resonate with target audiences.
Questions
What types of organizations do you specialize in working with?
We focus on purpose-driven organizations including nonprofits, government agencies, and socially conscious businesses committed to creating positive social or environmental impact.
Are you a certified B Corporation?
Yes, Sagent is a certified B Corporation, meeting the highest standards for social and environmental responsibility, accountability, and transparency.
How do you measure campaign effectiveness?
We use data-driven metrics tracking engagement, conversion rates, and ROI while also measuring social impact through audience behavior changes and mission alignment.
Do you offer multilingual marketing services?
Yes, our team includes multilingual specialists with expertise reaching diverse audiences through culturally relevant campaigns in multiple languages.
What is your approach to digital marketing?
We create intentional digital presences through websites, social media, and email marketing that strengthen connections while ensuring brand consistency across all online platforms.
How do you handle public relations for purpose-driven organizations?
Our PR strategies focus on earned media placement, stakeholder engagement events, and communications that amplify your mission while building organizational credibility.
