Aurum Advantage

Vision & Values

Aurum Advantage is a team of passionate professionals driven to optimize your product's market presence and drive sustainable growth. We partner with manufacturers and retailers to deliver impactful strategies and results across all stages of the product lifecycle. Our guiding values are:

• Customer-centricity: We prioritize understanding your specific needs and delivering tailored solutions.
• Data-driven insights: We leverage data analytics to identify trends and optimize strategies.
• Transparency and accountability: We believe in clear communication and open reporting.
• Strategic partnerships: We value long-term collaborations built on trust and mutual success.

Who We Are

Founded by industry veteran Bruce Gold, Aurum Advantage boasts over 30 years of experience in product placement, merchandising, and marketing across 30 retail categories. Our diverse team comprises seasoned professionals with expertise in:

• Sales and category management
• Product development and sourcing
• Marketing strategy and analytics
• Operational management and logistics

What We Do

We offer a comprehensive suite of services to empower your product's success.

Product Evaluation

• Comprehensive analysis of product performance across channels.
• Review of product & brand marketing strategy, pricing, positioning, and shelf presence.
• Identification of opportunities for improvement and differentiation.

Strategic Planning

• Development of tailored plans for product introductions, promotional campaigns, and category management.
• Forecasting demand and setting sales goals.
• Creating timelines and marketing plans.

Supplier Support

• Broad-ranging sales support including sample requests, item set-up, and maintenance.
• Collaboration on product development and innovation.

Analytical Expertise

• Data collection and interpretation for informed decision making.
• Deduction management and asset recovery.
• Performance tracking and reporting.

Our Reach and Expertise

Today, Aurum Advantage represents manufacturers across 23 categories in CVS and other leading retailers. Our deep understanding of various product sectors allows us to provide tailored solutions tailored to your unique needs.

Join Us

Aurum Advantage is always seeking passionate and talented individuals to join our growing team. If you share our vision of empowering brands and driving growth, we encourage you to explore opportunities with us.