Business Details
7 Years
experience
Retail Marketing Experts in Lincoln
Aurum Advantage stands as Rhode Island's premier product placement and merchandising agency, specializing in strategic retail solutions. Our team combines decades of industry experience with deep expertise in health, beauty, personal care, and seasonal products to deliver unmatched market insights. We prioritize long-term partnerships with manufacturers and retailers, emphasizing integrity, attention to detail, and data-driven strategies to maximize sales potential. Our services encompass product evaluation, strategic planning, supplier support, analytics, and deduction management, tailored to meet the evolving demands of the retail landscape.With a proven track record of over 30 years of collective experience, we help clients navigate complex retail environments and achieve sustainable growth. Our dedication to innovation and personalized service ensures clients receive holistic support, from product conceptualization to market execution. Through customized reporting templates and real-time analytics, we empower suppliers with actionable insights to optimize performance and competitive positioning. Aurum's commitment to excellence has established us as a trusted partner, driving success through collaboration and industry-specific expertise.
Services
Product Evaluation
Strategic Planning
Supplier Support
Analytics
Deduction Management
Details
- Year established: 2019
Highlights and features
- We have 30+ years of combined retail sales experience across 30+ categories
- Our team includes former senior CVS category managers with proven success
- We provide personalized supplier support including analytics and deduction management
- We utilize advanced retail analytics for data-driven decision making
- We specialize in product evaluation and go-to-market strategies
What people say
Second to none
Job well done
Passionate organization
Broker of the year
Vendor of the year
Services
Product Evaluation
Product evaluation assesses retail potential through criteria like market fit, pricing strategy, and competitive differentiation. Our experts analyze shelf presence, brand positioning, and retailer alignment to determine market viability. This process helps clients understand their product's readiness for commercial success.
Strategic Planning
Strategic planning develops comprehensive market approaches including presentation preparation, performance forecasting, and marketing plans. We identify opportunities for store brands, exclusivity programs, and off-shelf initiatives. Our planning ensures coordinated execution across all retail channels.
Supplier Support
Supplier support encompasses sample management, item setup, and retail compliance. Our team handles presentation creation, field research, and price comparisons to maintain competitive positioning. We also manage ECRM meetings and retailer training on behalf of manufacturers.
Analytics
Analytics services use Nielsen and CMG data to track sales performance and shopper behavior. We create customized reporting templates for weekly tracking and conduct competitive research. Our analysis identifies growth opportunities and supports data-driven decision making.
Deduction Management
Deduction management handles vendor funding tracking and deduction dispute resolution. We analyze charges against projections, research discrepancies, and build claims with documentation. Our expertise recovers overcharged amounts and prevents future issues through compliance monitoring.
People
Bruce Gold
President/Founder
40-year industry veteran with expertise in sales and product development. Former CPG VP of Sales, specializing in global importing and retail strategy. Focuses on transforming challenges into opportunities.
Gary Marcotte
Vice President of Sales
30-year CVS expert with 21 years as senior category manager. Specializes in aligning retailer and supplier partnerships across beauty, healthcare, and seasonal products. Prioritizes retail detail management.
Laura Griffin
Senior Director, Sales Strategy & Analytics
10+ years in retail analytics with expertise in strategic planning and data interpretation. Former CVS analyst turned sales strategy leader. Known for innovative approaches to market data.
Krystal Calista
Senior Account Specialist
5-year Aurum veteran with marketing expertise in vendor relations and promotional planning. Specializes in product implementation processes and marketing management across retail categories.
Kyle Adams
Business Analyst
Accounting and business analytics expert with degrees from Bryant University and Johnson & Wales. Focuses on financial analysis and digital marketing strategies for client performance metrics.
Questions
What retail categories does Aurum Advantage specialize in?
We specialize in beauty care, consumer healthcare, personal care, seasonal/general merchandise, and healthy snacks categories with dedicated sales professionals.
How does Aurum help products succeed in retail?
We evaluate product market fit, develop strategic go-to-market plans, provide supplier support, conduct retail analytics, and manage deduction claims processes.
What analytics services do you offer?
We provide customized sales tracking, competitor analysis, shopper analytics, promotional effectiveness analysis, and market basket data interpretation using Nielsen and CMG data.
How do you handle deduction management?
We track vendor funding, analyze deductions against projections, research discrepancies, and build claims with supporting documentation to recover overcharged amounts.
What makes Aurum different from other agencies?
Our team's 30+ years of combined retail experience, including former senior CVS buyers, combined with our holistic approach from product evaluation to execution.
Do you work with both local and national retailers?
While based in Rhode Island, we manage national programs with CVS and have expertise in both local and national retail strategies.
