Business Details
14 Years
experience
Your Trusted Paid Media Partner in Northampton, MA
Marketing Doctor is a woman-owned, full-service paid media agency recognized as one of the fastest-growing advertising agencies globally. Our team of seasoned media planners, strategists, and analysts delivers data-driven campaigns that exceed expectations for brands and agencies alike. With expertise spanning industries like healthcare, government, retail, and higher education, we combine omnichannel strategies, advanced technology partnerships, and rigorous measurement to maximize ROI.Founded by Janet Casey, a trailblazer in media strategy, we prioritize an extra-mile mindset, ensuring clients receive tailored solutions aligned with their unique business challenges. Our certifications, including WBENC recognition, underscore our commitment to excellence, while our proven track record of award-winning campaigns demonstrates our ability to transform ambitious goals into measurable success.
Services
Paid Media Strategy
Media Planning
Programmatic Advertising
Measurement & Analytics
Experiential Advertising
Public Relations
Data Strategy
Agency Partnerships
Details
- Year established: 2012
Highlights and features
- We offer 20+ years of experience in healthcare and government media campaigns.
- Our omnichannel approach ensures precise audience targeting across platforms.
- We guarantee ROI through continuous campaign optimization and analytics.
- Our team holds platform certifications for advanced martech integration.
- We provide 24/7 client support for seamless campaign management.
Associations and certifications
- Womens Business Enterprise National Council (WBENC)
What people say
Highly responsive
Strategic expertise
Exceeds expectations
24/7 availability
Proven ROI
Services
Paid Media Strategy
Our paid media strategies solve business challenges through audience research, competitive analysis, and data-driven insights. We create cross-channel campaigns that ensure precise targeting, leveraging omnichannel expertise to deliver measurable business impact. Clients benefit from tailored approaches that align with their unique goals and industry demands.
Programmatic Advertising
We execute programmatic campaigns using advanced DSP partnerships to optimize ad spend. Our strategies focus on real-time bidding, audience segmentation, and performance tracking, ensuring maximum reach and efficiency across digital platforms for brands and agencies.
Measurement & Analytics
Our analytics services provide real-time tracking, customized reporting, and actionable insights. We use privacy-compliant tools to measure campaign effectiveness, enabling data-driven adjustments that enhance ROI and long-term marketing success.
Experiential Advertising
We design immersive brand experiences that place audiences at the center of storytelling. These campaigns combine interactive elements and creative strategies to boost engagement and emotional connection with target demographics.
Agency Partnerships
We partner with agencies to provide specialized paid media expertise, offering subcontracting and project collaboration. Our support enhances partners' capabilities in campaign execution, strategy, and technology integration for client success.
People
Janet Casey
CEO and Founder
Janet Casey founded Marketing Doctor, a five-time Inc. 5000 honoree, and leads its strategic direction. With expertise in media strategy and company growth, she focuses on innovation and client success.
Michaela Schwartz
President
Michaela Schwartz drives data-driven strategies and operational excellence at Marketing Doctor. Her innovative approach ensures clients achieve tangible results through dynamic media solutions.
Kate Popp
Vice President
Kate Popp leverages her software industry background to enhance client marketing programs. She specializes in AI, data visualization, and modern advertising technologies for scalable growth.
Colleen Longley
AVP, Media
Colleen Longley leads digital strategy teams, focusing on campaign innovation and data activation. Her expertise includes attribution methodologies and translating analytics into actionable insights.
Questions
What industries does Marketing Doctor specialize in?
We specialize in healthcare, government, retail, QSR, higher education, financial institutions, and economic development, with adaptable strategies for any sector.
How does Marketing Doctor measure campaign success?
We use real-time tracking, customized reporting, and data-driven KPI analysis to ensure campaigns meet business objectives and deliver ROI.
Can you handle global advertising campaigns?
Yes, our omnichannel expertise and DSP partnerships enable us to execute precisely targeted campaigns across global markets.
What sets Marketing Doctor apart from other agencies?
Our extra-mile mindset, data-driven strategies, and WBENC-certified team deliver tailored solutions that consistently exceed client expectations.
Do you work with other marketing agencies?
Yes, we collaborate with agencies to provide paid media expertise, enhancing their offerings through subcontracting and joint project execution.
