Business Details
41 Years
experience
Your Trusted Partner for Integrated Digital Marketing
RBOA is a full-service communications firm that has been delivering innovative digital marketing solutions since 1985. Our agency combines cutting-edge public relations, advertising, social networking, digital marketing, and web design capabilities to help clients achieve measurable results. We prioritize creativity, efficiency, precision, and exemplary service in every project, focusing on building trust and credibility through audience-centric strategies. Our team of seasoned professionals employs comprehensive demographic and psychographic research to craft customized messaging that resonates with target audiences.At RBOA, we eliminate traditional 15% media commissions, allocating 100% of advertising budgets directly to campaigns for maximum impact. With deep expertise in social media marketing, Google Ads, YouTube Ads, and retargeting strategies, we help organizations amplify their digital presence and drive business growth through data-driven, integrated approaches.
Services
Social Media Marketing
Google Ads Management
YouTube Advertising
Website Development
Video Production
SEO Services
Retargeting Campaigns
Content Creation
Web Design
Digital Strategy
Details
- Year established: 1985
Highlights and features
- We implement a commission-free media spending model for maximum campaign efficiency.
- Our team includes certified professionals with decades of combined industry experience.
- We utilize data-driven audience segmentation for hyper-targeted marketing strategies.
- We offer integrated solutions combining social media, SEO, web design, and video production.
- Our proven track record includes successful campaigns for associations, healthcare organizations, and businesses.
What people say
Amplified reach
Nearly doubled staff
Highest attendance
More engaged
Exponential growth
Services
Social Media Marketing
Our social media marketing services engage audiences across platforms like Facebook, Instagram, and LinkedIn. We create tailored content, manage community interactions, and provide analytics to boost brand awareness. With strategic audience segmentation and dynamic ad creation, we help businesses increase engagement metrics by up to 40% while maintaining authentic digital presence.
Google Ads Management
Google Ads campaigns deliver targeted traffic through strategic keyword research and ad optimization. Our team creates compelling ad copy, conducts competitive analysis, and implements conversion tracking. This approach achieves average click-through rates 25% higher than industry benchmarks while maintaining cost-efficient campaign management through our commission-free model.
Website Development
Custom website development services focus on user-centric design principles and SEO optimization. We create mobile-responsive sites using WordPress with integrated content management systems. Our websites achieve average 60% faster load times and improved conversion rates through strategic information architecture and conversion-focused layouts that align with brand objectives.
Video Production
Full-cycle video production from concept to distribution creates engaging brand stories. Our services include pre-production planning, professional filming, and post-production editing with optimized versions for social media platforms. Clients report 3x higher engagement rates when incorporating video into their digital marketing strategies.
Search Engine Optimization
Comprehensive SEO strategies combine technical optimization with content marketing to improve organic rankings. We conduct keyword research, on-page optimization, and competitive analysis to enhance site authority. Clients typically see 50% increases in organic traffic within six months through our data-driven approach to content creation and backlink development.
People
Michael D. Winn
President & CEO
Leading RBOA's strategic direction with over two decades of digital marketing expertise. Specializes in integrated communications strategies that combine traditional and digital channels for maximum impact.
Erica Thaler
Chief Marketing Officer
Develops innovative marketing campaigns with a focus on data-driven decision making. Brings 15+ years of experience in digital strategy and brand development across multiple industries.
Heather Johnson
Chief Strategy Officer
Oversees strategic planning with expertise in audience segmentation and campaign optimization. Holds multiple certifications in digital marketing platforms and analytics tools.
Rick Oppenheim
Founder, Of Counsel
Established the agency in 1985 with APR and CPRC certifications. Brings decades of experience in communications strategy for diverse organizations including Fortune 500 companies and non-profits.
Questions
Does RBOA handle multi-state digital marketing campaigns?
Yes, we successfully manage campaigns across multiple states with proven results in market penetration and sales growth.
Do you offer commission-free advertising management?
We eliminated traditional 15% media commissions, allocating 100% of budgets directly to client campaigns for maximum efficiency.
How do you measure campaign success?
We track key metrics including conversion rates, ROI, organic traffic growth, and engagement rates with detailed monthly reporting.
Can you help with website redesign?
Yes, our web design services include modernization of existing sites with improved user experience and SEO optimization.
Do you work with non-profits?
We have extensive experience with non-profits, helping organizations enhance their digital presence and fundraising capabilities.
How do you stay updated with platform changes?
Our team maintains platform certifications and participates in ongoing training to adapt strategies to algorithm updates and new features.
