Castro Petersen

In today's rapidly changing world, staying ahead of the curve is more important than ever. At our agency, we understand the need to blend tradition with innovation, utilizing technology to create dynamic and effective marketing strategies. Our clients appreciate our ability to truly understand their businesses, markets, and customers, resulting in praise such as "You guys really get it." We believe in evolution over revolution, continually building on what works while focusing on future possibilities.

Philosophy

At our agency, we specialize in integrated marketing and promotions designed to drive sales, engagement, and retention, delivering exceptional ROI. With a focus on relevance, our creative content resonates with your intended audiences. Our go-to-market strategy is informed by focus groups, surveys, awareness studies, and brand platform development. We offer comprehensive campaign management, from design and measurement to mining and media planning/buying across various platforms. Our services also include enterprise-level website development, e-commerce solutions, and third-party integration.

Services

Our extensive service offerings include:

• *Smart Creative*: Relevant content that resonates with your intended audiences
• *Go-to-Market Strategy*: Focus groups, surveys, awareness studies, and brand platform development
• *Comprehensive Campaign Management*: Design, measurement, mining, and media planning/buying
• *Digital Solutions*: UI/UX design, programming, e-commerce, and database development
• *Annual Content Plans*: Monthly maintenance, hosting, and support
• *Search and Display*: Effectively reach your targets with creative development, email design/deployment, digital display retargeting, lead generation, and in-app advertising
• *Direct Mail, Broadcast, and Print*: Designed to acquire, convert, and retain customers
• *Promotions*: Sweepstakes management, cross-promotions, rebates/rewards programs, street teams, live events, trade shows, corporate events, promotional giveaways, and shareable moments
• *App Development*: Content planning, creation, videos, podcasts, promotional videos, fan activation, sweepstakes & promotions, and gamification
• *Mobile Experiences*: Interactive and engaging solutions

Our Work

As strategy, creative, and technology experts, we are committed to staying informed and generating groundbreaking ideas to help our clients capitalize on opportunities. Our featured work includes the Metrolink Antelope Valley Line Campaign, which has received numerous accolades, including the 2017 Platinum Hermes Award, 2017 Bronze Telly Award, and 2017 Platinum AVA Digital Award.

Nonprofit Services

Nonprofit organizations rely on effective marketing and branding to engage stakeholders, donors, and the public. We specialize in developing compelling strategies and utilizing web and mobile giving tools to ensure nonprofits can communicate their mission clearly and effectively.

Awards

Our agency has received numerous awards for marketing excellence, including 55 Telly Awards, 44 Marcom Creative Awards, 42 Hermes Awards, and 18 Davey Awards, among others.

Community Involvement

We are dedicated to community service and philanthropy, regularly serving on boards and volunteering for organizations we care about, including Leadership Long Beach and the Long Beach Area Chamber of Commerce.