Business Details
38 Years
experience
Your Trusted Integrated B2B Marketing Partner
Founded over 35 years ago, SFA Marketing has established itself as a leading integrated B2B marketing agency with a proven track record of driving results for businesses across diverse industries. Our team of experienced professionals combines data-driven strategies, creative excellence, and flawless execution to develop customized marketing solutions that increase sales and improve ROI. We specialize in brand strategy, creative services, and digital marketing, working closely with clients to ensure alignment with their business objectives and market demands. Our multidisciplinary approach allows us to act as an extension of our clients' teams, delivering campaigns quickly and efficiently while maintaining a deep focus on deadlines, budgets, and measurable outcomes.With expertise in highly regulated sectors like healthcare and medical technology, as well as private equity and industrial markets, we bring a unique blend of technical understanding and creative innovation to every project. Our commitment to accountability, collaboration, and continuous adaptation has earned us long-term partnerships with clients who value our strategic insights, responsive service, and passion for creating impactful marketing that differentiates their brands in competitive landscapes.
Services
Brand Strategy
Creative Services
Digital Marketing
Website Development
Marketing Automation
Details
- Year established: 1988
Highlights and features
- We offer 35+ years of specialized B2B marketing experience across complex industries
- Our data-driven strategies combine with award-winning creative execution for maximum impact
- We provide tailored marketing solutions that align with specific business goals and budgets
- Our team includes sector specialists with deep expertise in healthcare and medical technology
- We guarantee rapid response times and agile adaptation to evolving marketing needs
What people say
Award-winning creative
Proven track record
Deep sector experience
Measurable results
Responsive service
Services
Brand Strategy
We help businesses create distinct market positions through comprehensive brand strategy services that encompass company naming, acquisition integration, brand architecture, and value proposition development. Our approach combines market research with stakeholder interviews to identify competitive differentiators and create cohesive brand frameworks. The result: stronger brand equity that drives customer loyalty and improves sales conversion rates across multiple B2B sectors.
Creative Services
Our creative team delivers visually compelling brand experiences across all touchpoints including logo design, corporate identity systems, marketing materials, and video content. We focus on creating consistent visual narratives that reinforce brand messaging while maintaining technical accuracy for regulated industries. From concept to execution, our award-winning designers produce work that captures attention, communicates complex information clearly, and drives engagement with target audiences.
Digital Marketing
We develop integrated digital marketing strategies that combine SEO, PPC advertising, website development, and marketing automation to generate qualified leads and improve conversion rates. Our technical team builds responsive websites with seamless third-party integrations while our digital strategists optimize content for search engines and user experience. The outcome: measurable improvements in online visibility, lead generation, and marketing ROI through data-driven optimization.
Website Development
We create high-performing websites that serve as powerful marketing tools through strategic information architecture, responsive design, and custom CMS development. Our process begins with user experience mapping to ensure intuitive navigation, followed by development of visually engaging interfaces that reflect brand identity. We specialize in technical integrations with CRM systems and sales tools, resulting in websites that effectively convert visitors into customers while supporting long-term marketing goals.
Private Equity Marketing
We provide specialized marketing support to private equity firms and their portfolio companies with rebranding initiatives, investor relations materials, and growth marketing campaigns. Our team understands the unique requirements of mid-market private equity transactions and creates marketing strategies that accelerate value creation. Through targeted brand positioning and sales enablement tools, we help firms differentiate their investments and achieve premium valuations during exit transactions.
People
Jennifer Hoynes
Global Marketing Director
Marketing leader with extensive experience in B2B strategy and creative execution. Recognized for delivering on-brand solutions that resonate with target audiences while driving business growth through innovative marketing approaches.
Randy Nagel
Director of Marketing Communications
Experienced marketing executive specializing in medical device marketing. Proven track record of developing strategic solutions that meet compressed timelines while maintaining technical accuracy and regulatory compliance for highly regulated healthcare products.
Al Cornell
Executive Vice President
Senior leader with expertise in corporate development and brand strategy implementation. Successfully led complex marketing initiatives for technical products, resulting in measurable improvements in user engagement metrics and brand perception.
Questions
What industries does SFA Marketing specialize in?
We focus on healthcare/medical technology, private equity, and industrial sectors where we have deep expertise and proven experience delivering results for complex B2B offerings.
Can you handle both strategy and creative execution?
Yes, we offer end-to-end services from strategic planning and market research to creative development and campaign execution with dedicated teams for each discipline.
How do you measure marketing campaign success?
We use a combination of KPIs including lead generation metrics, website analytics, conversion rates, and ultimately impact on client sales performance tracked through CRM integration.
Do you work with in-house marketing teams?
Yes, we frequently collaborate with internal marketing departments as an extension of their team, providing specialized support in areas like creative development and digital strategy.
What differentiates your healthcare marketing services?
Our team has specialized experience in regulated medical marketing, understanding 510(k) language requirements, HIPAA compliance, and multi-stakeholder decision-making processes in healthcare procurement.
How quickly can you start a new project?
We typically begin new engagements within 2-4 weeks depending on scope, with rapid response teams available for urgent requests while maintaining proper strategic planning.
