Business Details
31 Years
experience
Integrated Marketing & Web Solutions
White Light Concepts is a seasoned marketing communications and web development firm serving clients across the United States from our Newtown, CT headquarters. With over 25 years of experience since 1995, our veteran team of creative and technical professionals specializes in integrated marketing solutions, brand strategy, website design, and custom software development. Our approach combines business goals with technology to create clear, effective communication that enhances brand awareness and profitability.We collaborate closely with clients, offering full-project management or targeted support to deliver results-aligned solutions. Our expertise spans digital marketing, user experience design, database development, and SEO, supported by a proven track record of working with diverse clients from Fortune 500 companies to startups. We prioritize transparency, client education, and ethical practices, ensuring long-term partnerships built on trust and measurable outcomes.
Services
Marketing Communications
Website Development
Custom Software
Brand Identity
SEO Services
Database Development
Graphic Design
Digital Marketing
User Experience Design
E-commerce Solutions
Details
- Year established: 1995
Highlights and features
- Experts in marketing communications since 1995 with Fortune 500 experience
- Full-service agency offering branding, web development, and custom software
- Collaborative approach works with existing teams or full project management
- Proven ROI through targeted digital strategies and user-focused designs
- Transparent processes with upfront pricing and no hidden fees
What people say
Outstanding work
Creative solutions
Excellent communication
Meets deadlines
Technical expertise
Services
Marketing Communications
Our marketing communications services combine strategic messaging with multi-channel digital execution. We create cohesive branding across email campaigns, social media, advertising, and content marketing while maintaining consistent visual identity. Our team develops integrated marketing calendars, optimizes SEO, and implements analytics to measure ROI. Clients benefit from our 25+ years of experience working with Fortune 500 companies and startups to create campaigns that engage audiences and drive business growth through measurable results.
Website Development
We build responsive, SEO-optimized websites using modern technologies like HTML5, CSS3, and PHP. Our development process includes strategic planning, UI/UX design, and CMS integration tailored to business objectives. From small business sites to complex e-commerce platforms, we ensure cross-browser compatibility and mobile responsiveness. Clients receive full site ownership with ongoing maintenance and hosting support options. Our work prioritizes user experience while meeting functional requirements for long-term digital success.
Custom Software
Our custom software solutions solve specific business challenges through tailored applications. We develop database-driven systems for operations management, inventory tracking, HR systems, and more using PHP, 4D, and SQL technologies. With experience at NASA and Lockheed, we create scalable solutions that improve efficiency and data management. Our process includes needs analysis, system architecture design, and ongoing support, ensuring software aligns perfectly with organizational workflows and growth requirements.
Brand Identity
Brand identity services establish consistent visual representation across all business touchpoints. We create comprehensive identity packages including logo design, style guides, and application templates that reflect brand values. Our approach combines competitive research with audience analysis to develop distinct visual systems that enhance brand recognition. Clients receive multiple design iterations and usage guidelines to maintain consistency across digital and print materials for long-term brand equity.
Graphic Design
Visual design solutions span print and digital media, including promotional materials, advertisements, and web graphics. Our designers combine artistic skill with marketing strategy to create compelling visuals that communicate brand messages effectively. Services include brochure design, packaging concepts, and digital asset creation for marketing campaigns. We emphasize converting design elements into functional business tools that enhance audience engagement across multiple platforms.
People
Michelle Szabo
General Manager
With 25+ years in marketing communications, Michelle combines visual design expertise with business strategy. Former educator at School of Visual Arts, she has worked with Fortune 500 companies and authored industry publications. Her focus on user experience drives creative solutions that balance aesthetics with business objectives while maintaining strict project deadlines.
Dennis Grega
Technical Development
Dr. Grega brings deep technical expertise with over 1,000,000 lines of code written across multiple languages. As former CEO of MicroPower Group, he developed commercial software packages for aerospace clients. His database architecture ensures scalable, efficient systems while maintaining rigorous data security standards for complex enterprise applications across various industries.
Questions
What digital marketing services do you offer?
We provide comprehensive digital marketing including SEO, social media strategy, email campaigns, content marketing, and analytics. Our approach integrates all channels for consistent messaging and measurable ROI.
How do you determine website development costs?
Costs depend on complexity from $600 for basic sites to enterprise solutions. We assess business goals, required features, and design needs to provide accurate estimates before project commencement.
Can you help with branding for new businesses?
Yes, we specialize in creating brand identities from scratch including logo design, style guides, and market positioning strategy tailored to target audiences and business objectives.
Do you provide ongoing website maintenance?
We offer maintenance packages including content updates, security patches, SEO optimization, and performance monitoring to ensure your website remains current and effective long after launch.
How does your custom software development process work?
Process includes discovery phase, requirements analysis, iterative development with client reviews, and comprehensive testing before implementation with post-launch support options.
What industries do you typically work with?
We serve diverse sectors including healthcare, education, manufacturing, aerospace, and professional services with customizable solutions meeting specific industry requirements and compliance standards.
