Business Details
18 Years
experience
Your Brand Deserves to Lead
At Eight Oh Two, we are more than just a marketing agency - we are the catalyst for your growth. Founded in 2008, we have been at the forefront of digital marketing, combining innovative technology with human expertise to solve your toughest challenges and accelerate your success. Our team lives and breathes SEO and PPC, constantly pushing the boundaries to keep you ahead of the curve and driving unstoppable growth year after year. With over $1 billion in online revenue generated for our clients in 2024 and more than 205 years of collective SEO & PPC experience, we deliver measurable results that speak for themselves. We take pride in being purpose-built for search, allowing us to evolve with the ever-changing digital landscape while maintaining our focus on what matters most: your business goals.Our average client tenure exceeds 7 years, a testament to our commitment to transparency, partnership, and delivering performance that drives real growth. We combine AI precision with expert strategy to maximize every dollar of your ad spend, improve efficiency, and deliver faster results. As a Google-recognized agency since 2018, we leverage direct platform support and proven execution at scale to ensure your campaigns perform at their peak potential. Our agile approach enables us to quickly adapt to market changes, ensuring your marketing strategies remain optimized and effective in an ever-evolving digital environment.
Services
PPC Management
Search Engine Optimization
Content Marketing
Generative Engine Optimization
Paid Social Media Advertising
Amazon Marketing
Conversion Rate Optimization
Details
- Year established: 2008
Highlights and features
- We are purpose-built for search with over 15 years of specialized experience
- Our AI-powered approach combines machine precision with human expertise
- We deliver 100% performance-focused strategies aligned with your business goals
- We provide real transparency with direct access to your strategist
- Our agile methodology ensures rapid adaptation to market changes and privacy updates
Associations and certifications
- Google Best in Class
What people say
Highly effective
Scaled SEM business
Delighted with ROI
Professional
Actionable solutions
Services
PPC Management
Our PPC management service combines AI-powered precision with expert strategy to maximize every dollar of your ad spend. We specialize in creating smart, scalable account structures that adapt to evolving market conditions and business goals. By leveraging machine learning for bid optimization and campaign testing, our team ensures your paid search initiatives deliver faster results and improved efficiency. We focus on Performance Max campaigns that go beyond default automation to deliver actual performance gains for our clients.
Search Engine Optimization
Our expert SEO team develops search-first strategies designed to improve rankings, boost visibility, and convert traffic into long-term growth. With over 15 years of e-commerce SEO excellence, we combine technical expertise with content strategy to optimize every aspect of your online presence. Our approach includes comprehensive technical audits, on-site optimization, and content creation that builds brand authority while satisfying both search engine algorithms and human users.
Generative Engine Optimization
As pioneers in generative engine optimization, we ensure your brand appears in AI-generated search results by structuring content that large language models (LLMs) trust and cite. Our holistic approach combines SEO strategy with public relations techniques to influence generative search outcomes. We focus on creating LLM-friendly content architecture that establishes your authority and increases visibility in AI-powered search environments.
Content Marketing
Our content marketing experts create strategically crafted content that ranks well, converts visitors, and strengthens brand authority. We combine data-led planning with AI-ready content creation to ensure maximum visibility and engagement. Our approach integrates with SEO strategies to produce content that not only ranks well but also drives conversions and long-term business growth through meaningful audience connections.
Conversion Rate Optimization
We specialize in optimizing websites to convert visitors into paying customers through user-centric enhancements and data-driven decision making. With over 15 years of experience in e-commerce optimization, our approach includes comprehensive website audits, A/B testing, and continuous improvement strategies. We focus on creating seamless customer journeys that remove friction points and increase conversions across all stages of the buying process.
People
Scott Brandon
CEO
As CEO of Eight Oh Two, Scott Brandon leads the strategic direction of our digital marketing agency, driving innovation and ensuring our clients receive the most effective search marketing solutions available in the industry.
Robert Langenback
President / COO
Robert Langenback, as President and COO, oversees the day-to-day operations of Eight Oh Two, ensuring our agency maintains its commitment to excellence in search engine marketing while scaling effectively.
Sara Akl
VP Performance Marketing
Sara Akl leads our performance marketing initiatives at Eight Oh Two, bringing extensive expertise in digital strategy to help our clients achieve measurable growth through effective search marketing campaigns.
Alyssa Foriska
Director of SEO
As Director of SEO, Alyssa Foriska oversees our search engine optimization efforts, combining technical knowledge with strategic thinking to deliver improved rankings and increased visibility for our clients.
Caitlynn Goheen
Director of Paid Search
Caitlynn Goheen leads our paid search initiatives, utilizing her deep understanding of PPC strategies to create effective campaigns that maximize return on advertising spend for our clients.
Questions
What sets Eight Oh Two apart from other digital marketing agencies?
We're exclusively focused on search marketing with specialized expertise in SEO, PPC, and generative engine optimization. Our combination of human expertise and AI-powered technology, along with our proven track record of delivering measurable results for over 15 years, sets us apart.
How does Eight Oh Two approach SEO and PPC management?
We combine AI-powered precision with human strategy to create customized solutions. Our approach integrates technical optimization with content strategy to improve rankings, increase visibility, and deliver faster ROI for both SEO and PPC initiatives.
What industries does Eight Oh Two specialize in?
We work with clients across various industries including healthcare, legal, banking, B2B/lead generation, cosmetics, food (CPG), outdoor recreation, pet products, and sports, tailoring our strategies to each sector's unique challenges.
How does Eight Oh Two stay ahead of search engine algorithm changes?
Our team is dedicated exclusively to search marketing, allowing us to stay current with algorithm updates. We combine this expertise with agile strategies that quickly adapt to changes in search technology, including AI-powered search developments.
What is Generative Engine Optimization (GEO) and why is it important?
GEO focuses on optimizing content to appear in AI-generated search results. As search evolves beyond traditional algorithms, GEO ensures your brand's content is recognized, cited, and surfaced by large language models in AI-powered search environments.
How does Eight Oh Two measure and report campaign performance?
We use comprehensive data analytics combined with transparent reporting to track performance. Our approach focuses on key metrics like ROI, conversion rates, and search visibility, providing clear insights into campaign effectiveness.
